Some time back I was involved in a project that put me a table with folks from the local YMCA.
I was interested to learn that at the time, the YMCA as well as other athletic facilities were trying to develop memberships by offering starter rooms,
“where people can work out under specific direction with a small group of others with whom they share some connection (gender, age, ethnicity, weight).
These rooms and others like it (i.e. aerobics studios) no longer have mirrors in them. There used to be a focus on monitoring ones form and thus the mirrors. Many people didn’t want to see how bad they looked in the mirror so out the went. There has also been a shift in focus from fitness to well-being.
Once people have been working out for awhile and refined their physique and technique, they move out under their own motivation into the familiar bigger room with the mirrors where they can monitor their form and progress.”
Back when I first wrote this entry, I was trying to think of some small group programs that might replicate the same general dynamics for the arts. Since then, I have had some fun ideas, but have been faced with the problem of finding a compelling argument for people to participate in them.
Even with a lot of public messages about exercise being good for you, gyms see interest taper off after 3 months. There aren’t similar general messages about the value of the arts (2 hours a week -just 30 minutes every other day!) that motivate people to even aspire to make a resolution to participate or create.