Back in March Harvard Business Review (HBR) had a piece on how marketing will change post-Covid. It is definitely geared toward commercial business and often oriented toward business to business sales rather than individuals, but there were some interesting observations, some of which have long been points of discussion in non-profit arts. 4. Old truth: … Read more
Yesterday I noted that I was interested to learn that $5 million in revenue was something of a dividing line between theaters which supported themselves primarily by ticket revenue (above $5 million) and those that received the majority of their support via donations (below $5 million). That doesn’t mean that the larger revenue theaters don’t … Read more
There is a piece on the Forbes website discussing a recent study IBM did on customer satisfaction. The article title says “IBM Study Finds Consumers Are Disappointed By Marketers.” But as I read the article, what really appeared to be the problem was that the companies weren’t delivering the product or experience the marketers were … Read more
When I was studying theatre as an undergrad and grad student, there was one role in the theatre most of my fellow students never got a clear definition of, that of dramaturg. Most of our professors would wryly answer, “nobody really knows” when asked what a dramaturg did. There was also a sense of guilt … Read more