Companies No Longer Want To Sponsor Simply For The Exposure

The most recent issue of Arts Management Newsletter has a translation of a piece written by Wolfgang Lamprecht about the death of corporate sponsorship. Citing the number of corporations disengaging from their support of a host of international venues and events, Lamprecht says the days of sponsorship as publicity is past. The value of sponsorships … Read more

Marketing Vs. Practice. No, Marketing IS Practice

There is a piece on the Forbes website discussing a recent study IBM did on customer satisfaction. The article title says “IBM Study Finds Consumers Are Disappointed By Marketers.” But as I read the article, what really appeared to be the problem was that the companies weren’t delivering the product or experience the marketers were … Read more