Last summer there were a number of stories about how the Seoul city government installed a giant ear sculpture into which citizens could make comments. The ear was served something of a dual purpose as a comment box and art installation. The comments were recorded and then played inside city hall. Sensors measured how long people stopped to listen, archiving those that gave pause for potential further action and composting (term the article uses) those that aren’t popular into music.
It has taken about 6 months of that percolating in the back of my consciousness for the obvious to occur to me. Duplicating this effort would be a visually and procedurally interesting way to collect feedback from the community about what you should be doing. If your organization is in a high traffic area, you could put it out on the sidewalk or move it around your community setting it up at the mall, fair grounds, park and other public places so that people could tell you what they thought about your organization, the programming, outreach efforts, etc.
Basically, it might provide a good opportunity to hear from the people who never set foot near your organization. Some big sculpture is probably much more interesting and engaging than having a survey firm cold call every phone number in town in order to reach those in your community you aren’t already serving. Granted, the feedback from a phone survey can provide more scientific results, but it probably wouldn’t be as effective at building relationships and goodwill.
The other obvious use is to plop it down in your lobby to try to capture some responses from attendees who won’t provide responses to your written or online surveys. Just the novelty of interacting with whatever figure you choose to use might elicit a number of responses.
Of course, if you go the talking Paul Bunyan statue route and have a staff member get your sculpture to respond, you might actually be able to (gently) guide the discussion to topics to which you are interested in getting answers.