All Entries in the "Audience Relations" Category
Engaging Production Blog
Over the last few months, I have been following Don Hall’s An Angry White Guy In Chicago blog as he discusses the process behind the show he is directing, The (edward) Hopper Project..
Hall directed a play based on Edward Hopper’s iconic Nighthawks painting. He was inspired by a retrospective of the artist at the Art [...]
Chatting In The Gauntlet
For the discomforting performance I referenced in yesterday’s entry, we had set up a seating area on stage so that audience members could sit there and watch the performance looking out at the audience in the permanent seats. The cast referred to it as a gauntlet arrangement and from the tension it evoked, it [...]
Getting What I Wanted…And Then Some
From the “watch what you wish for” file. Last Friday I was driving home pondering the fact that far fewer people purchased tickets over the phone or in person than they did even five years ago. As a result we have lost an opportunity to speak with people and gain clues about what their [...]
If I Were David Byrne…
I just couldn’t help it.
When I started reading the reactions (Theatre Ideas has a good discussion in comments section) to David Byrne’s blog post about how spending on the arts is prioritized (including what sort of arts were getting priority), the first thing that came to mind was a line from Crash Test Dummies [...]
Ah, Proscenium!
I am beginning to understand why performance spaces were constructed in the first place. I have done some talking in the past about how performances may need to be uncoupled from the traditional performance spaces to have significance to audiences whose entertainment experiences continue to evolve. But now that I am actually trying to [...]
Remember, The P Stands For Personal
I had a situation emerge related to personal URLs (PURLs) that sort of put me off. I have written about these personalized web addresses which allow you to provide a customized experience for the recipients before. I hadn’t really thought that someone might invest the time and expense of creating PURLs and not provide a [...]
You Must Be This Naked To Be Appealing
I received a call today from a person who had attended the student final performance on Friday. He was complaining about the content of the pieces the students performed, both the dance and monologue/scene pieces. I had actually delivered a curtain speech before the show warning people about this since there were children in the [...]
Acknowledgement from Unexpected Quarters
Last week I received an email wishing us a Happy Thanksgiving from one of the B&Bs we stayed at in Ireland this past summer. Thinking back to my discussions about developing emotional relationships with customers over the last few weeks, I thought that was a particularly clever gesture.
A lot of social media software [...]
Gulp! Let Employees Set The Rules
So getting back to my Human Sigma discussion in this entry. There is quite a bit I am skipping over generally because I have discussed many of the concepts before in other entries. For example, the idea that customers can develop an emotional investment with a company based on how different factors align with how [...]
That You Care Is What Matters
Yesterday I alluded to the research findings presented by Fleming and Asplund in their book, Human Sigma, that how you handle customer problems is more important to your relationship with them than actually solving the problem. (I should mention, HumanSigma is a program of Gallup so they have a lot of experience in surveying.) [...]