All Entries in the "Marketing/PR" Category
Yes, We Get Snow Here
In about five weeks we will be producing a show about the Hawaiian snow goddess, Poli‘ahu. Yes, Hawaii has snow every winter on Haleakala and Mauna Kea. It is upon Mauna Kea that Poli‘ahu and her sisters are said to reside. There are actually a lot of very interesting tales about the goddess and her [...]
100% Fundraising Expenses
Some what apropos of my post on mandatory salary caps for executives of non-profits is a post by Dan Pallotta on the Harvard Business Review blog in which he makes suggestions that would likely see government entities really start screaming. Palotta advocates for salaries of non-profit staffs on par with those of for profit businesses. [...]
Why Don’t You Want To Talk To Me?
I often write, as do so many others, about the importance of establishing a relationship with your audience/donors/community. However, according to a blog post on the Harvard Business Review, our customers may not want a relationship with us. Well, not with arts organizations specifically, but rather with businesses in general. The post, “Why Your Customers [...]
As The Brochure Folds, The Saga Continues!
For those of you who were following the trials and tribulations of my attempts to design a season brochure per the requirements of the post office, I must confess….the post office won. *sigh* By which, of course, I mean that I could have designed it anyway I wanted if I were willing to pay the [...]
Info You Can Use: Taking Your Marketing Mobile
A member of the Performing Arts Administrators group on LinkedIn suggested a link to two marketing guides by Kodak. One was on using social media and the other is about using mobile marketing. Both are free downloads. I looked at the mobile media guide most closely because I have the least idea of how to [...]
As The Brochure Folds
I am in the process of having our season brochure designed for the upcoming year and it seems like the way the brochure is folded is taking great precedence over the actual content of the piece. Because of postal regulations about the way items may be mailed the printing houses are suggesting we change the [...]
Lies, Damn Lies and Are We Ever Going To Use These Survey Results?
My Google Alerts informed me that the phrase butts in the seats was used recently in what turned out to be a reprint of a 2008 article on MinnesotaPlaylist. The topic of the December 2008 issue was “Know Your Audience.” In addition to the original piece that brought me there, a couple others caught my [...]