All Entries in the "Marketing/PR" Category
Info You Can Use: Cell Phone Donations
If you have been excited by the prospect of using cell phones as a mode of donation after hearing of the success in raising funds for Haiti, you may want to do some research and calculations. The cell phone and credit card companies have gone out of their way to make it easy to donate [...]
Honolulu Symphony No Longer Stands Apart
There is an oft expressed sentiment in Hawaii that the state is about 10 years behind the current trends. The Honolulu Symphony administration, however, seems to be right in step with the current approach symphony management nationwide takes while in negotiations with their musicians.
In an interview that aired last Friday on Hawaii Public Radio, Honolulu [...]
Engaging Production Blog
Over the last few months, I have been following Don Hall’s An Angry White Guy In Chicago blog as he discusses the process behind the show he is directing, The (edward) Hopper Project..
Hall directed a play based on Edward Hopper’s iconic Nighthawks painting. He was inspired by a retrospective of the artist at the Art [...]
Remember, The P Stands For Personal
I had a situation emerge related to personal URLs (PURLs) that sort of put me off. I have written about these personalized web addresses which allow you to provide a customized experience for the recipients before. I hadn’t really thought that someone might invest the time and expense of creating PURLs and not provide a [...]
Mad Man Delayed
I had marked this video intending to post it during Inside the Arts “Mad Men Week,” but totally forgot about it until coming across it today. The video is Rory Sutherland talking about how ad men create perceived value for objects. The has a great sense of humor so the video is just plain fun [...]
Support of Great Numbers
Today I got an appeal from a performing arts group asking me to vote for them on the Chase Community Giveaway Facebook page. The top 100 organizations get $25,000 and the top voted organization get $1,000,000. I am a little leery about this. First of all, I wonder if Chase is using this to [...]
Gulp! Let Employees Set The Rules
So getting back to my Human Sigma discussion in this entry. There is quite a bit I am skipping over generally because I have discussed many of the concepts before in other entries. For example, the idea that customers can develop an emotional investment with a company based on how different factors align with how [...]
Art That Scans
I have a few more thoughts based on the Human Sigma book I have been discussing over the last few entries. However, I wanted to present some fun stuff I have recently come across as something of a palate cleanser before I move on.
In something of a reverse of Al Hirschfeld’s work where people [...]
That You Care Is What Matters
Yesterday I alluded to the research findings presented by Fleming and Asplund in their book, Human Sigma, that how you handle customer problems is more important to your relationship with them than actually solving the problem. (I should mention, HumanSigma is a program of Gallup so they have a lot of experience in surveying.) [...]
Business Solutions Unfair to Customers
Emotional Advocacy
Yesterday, I started writing about the book, Human Sigma by John Fleming and Jim Asplund and as promised, I wanted to continue exploring the book today. One of the things I was happy to see addressed was the idea of the single question customer survey. I had pondered the validity using the question, [...]