Art Is Everywhere When You Look At The World Through A Creative Lens

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Sort of dovetailing with my post yesterday about art and science nourishing each other, you may have seen that scientists have named a new species of gecko after Vincent Van Gogh.

Yes, everyone reporting on this is calling it Vincent Van Gecko.

The scientists were inspired by the markings on the lizard which reminded them of Van Gogh’s “Starry Night.”

This is one of those instances when having a smidge of artistic exposure allows you to create an engaging story around a scientific advancement which may have otherwise gone unnoticed.

In the conversation between the Chair of the National Endowment for the Arts and Director of the Census Bureau I posted about yesterday, they talk about the importance of good data collection methodology to decision making and reporting about the impact of arts and creativity on society. But they also discussed how creativity and artistic expression facilitates effective storytelling and communication about the relevance of  scientific discoveries and achievement in our lives.

How Important Is Creativity? Let The Census Director Count The Ways

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The National Endowment for the Arts (NEA) posted a slightly longer than usual podcast episode a few weeks back with a conversation between NEA Chair Maria Rosario Jackson and US Census Bureau Director Robert Santos.

If you missed the introductions at the art, you might be forgiven for thinking Santos was the NEA Chair the way he went on about the importance and value of creative practice in one’s life. He talked at some length about being a live music photographer at the SXSW festivals in Austin, TX for eight years and the different perspectives he received while watching all the creatives present their work. He talked about how innovation doesn’t just emerge from scientific hypothesis and data, but by creativity fueled by an artful life.

Later, he discusses the use of art and creativity in healing, relating it to his time as President of American Statistical Association during the pandemic and using his monthly newsletter to depart from the usual messages about checking out webinars about statistic practice, but rather

“…send personal messages and reflections that would help folks understand that we’re all in this together and that we need to help each other out and we can do so virtually. So I would tell stories about of resilience and how we need to tap into them and I told stories of creativity and mentoring and it was specifically focused on thinking as creatively as I could to help the folks that were suffering so much because they were stuck in their homes.”

At another point, he mentioned the way the Census Bureau had used familiar cultural touchstones to engage with people to navigate the challenges Covid presented during the 2020 Census:

…we had artistic reincarnations of things like the Loteria, — there are cards that have little icons, very colorful, of different types of characters, and birds, and skeletons, and scorpions, and things of that sort. And because of the pandemic, we could not use our usual face-to-face methods, or community organizations couldn’t do that. So rather than having a table in a grocery store saying, “Come fill out a census,” they were going out and distributing in community centers that were giving out water, and talking about best practices for vaccines and things. They were handing out these Loteria cards that, instead of the usual icons, they had different census characters on them, like an enumerator, or a little graph, or things of that sort. So it was reinforcing the necessity and the importance of civic participation, but doing it in an artistic way that was very pleasing to the eye, and got you to think, “Oh, this is really interesting.”

The example of Albert Einstein playing violin is often used as an example of a scientist who embraced his creative side, but I am thinking it is time to find new examples to amplify this concept, starting with Santos and anyone else he might identify. Not to relieve the NEA and other creative entities from doing the same, but Santos seems really adept at identifying the bridges between creative and science based approaches and is a vocal advocate.  I mean, there was a point where he was saying, credit where credit is due, the NEA inspired me to think all federal departments should have artist-in-residence programs.

Alignment of Storytelling

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Back in February I caught a broadcast of NPR’s podcast show Code Switch where the episode was about the music that came out of or was inspired by Japanese internment. Artists like Kishi Bashi and Mike Shinoda of the band Linkin Park are among descendants of internees and wrote music how that impacted their family, especially in terms of the silence that was maintained about the experience.

The story particularly resonated with me because our local art museum had just closed a show of Ansel Adams photos taken at the Manzanar War Relocation Center during the internment as well as a show in another gallery depicting life at Granada Relocation Center, here in CO, better known as Amache. The museum apparently didn’t know at the time the show opened that President Biden would sign an act creating the Amache National Historic Site a couple weeks before that show ended.

In 1944, while the war was still going on, Adams displayed the photos he took in a controversial show titled “Born Free and Equal,” referring to the fact that most of those interned had been born in the US, perhaps generations prior.

The show here in town had a significant impact in the greater community. Attendance was at some of the highest rates the museum has experienced. I happened by the front doors one day and a family exited in silence until one of the parents said, “Well that was something. What did you think of that?” A man who had been interned at one of the camps as a child traveled some distance with his family and brought a book he made of his drawings and remembrances he created while there. He presented a copy to the museum director and one to the curator.

While I was listening to the Code Switch episode, I wished they had run it a few weeks earlier to align with the shows at the museum so they could have expanded the story they told about the relevance of the shows.

I also wondered why there seemed to be such an alignment of information about the Japanese internment recently. The hosts of the radio story mentioned that the US government had issued an apology some years ago and paid out reparations to internees and their families. Those people in turn have donated money to organizations who promote Japanese culture and history in the US, including increasing awareness about the internment.

 

Intended Customers Aren’t The Only Targets Of Customer-Centric Efforts

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I wanted to brag a bit on my staff today. For about a year now I have been talking about making our promotional materials and operational habits focused more toward attendees rather than inwardly focused. As a result, staff has helped collect images of audiences enjoying themselves and gather stories about what engages and interests them both about our venue and programming, but also the greater community.

One of my staff members took this to heart and expanded on the concept to include our volunteers. For me this reinforced the concept that the target of customer-centric efforts aren’t just the people we hope will show up. More about that later.

One of the things our staff member does is conduct “Let’s Make A Deal” style quizzes about safety procedures before every performance. If a volunteer answers correctly, they get to choose a box with prizes under them. Some are fun white elephant type prizes.

For a recent training sessions we held for all volunteers, she sent out a Raiders of the Lost Ark themed invitation that invited volunteers to submit stories and pictures about current and past adventures, share something they are proud of, funny stories and their favorite thing about volunteering. They were also asked if they wanted to bring in an artifact to share.

About half of the 40 people who attended submitted stories, images and artifacts which we put on display across three walls of a lobby alcove.

She carried the same Raiders of the Lost Ark theme through the training Powerpoint with images from the movies which were spot on with the topic.

You can probably see the obvious link between volunteers feeling engaged with an organization and the willingness and energy they can bring to helping audiences feel welcomed. Who is in the lobby greeting people as they arrive is just as important as the faces and stories that appear on stage or on the walls/display in the space.

The customers in a customer centered approach aren’t just the primary targets of your efforts, whether it as a paid or unpaid attendance environment, volunteers and other constituencies, including infrequent or non-attendees are part of the mix. The impression everyone in the greater community has about your organization and the experience you offer gets communicated to a greater or lesser extent. Volunteers are definitely a primary point of contact for audiences, but non-attendees who feel their quality of life is improved by having an entity like yours available have just as big a role to play so having them feel engaged, if only in a tangential manner, is valuable.