If things are quiet for you over the summer, it might be a good time to evaluate your interactions with donors and customers. A few years back, I brought attention to a number of interesting findings about customer interactions.
One was that
“perceived indifference by a company causes far more people to sever their relationship with a company than cost and quality issues.” and “It’s important to note here that indifference only be perceived. People cannot know other people’s motives; they can only deduce them from the actions they see. So you can care passionately and still be perceived as indifferent.”
I linked to another entry on Donor Power blog that asked the provocative question -“What are you doing to persuade your donors that you aren’t human?”
The third dealt with using industry standard language in materials for customer/donors that not only have no relevance to these groups, but can ultimately be alienating.