Stuff To Ponder: Snobby Opera Lovers Aren’t The Problem

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A few years back I reported on an article by Bill Ivey and Steven Tepper in which they reported that surveys show classical music lovers are more likely to have omnivorous tastes and consume a wide range of non-elite forms of music than a lover of rock music.

But I don’t cite the article to make classical music lovers feel good about themselves, but rather to highlight their suggestion that it is technology which is creating a cultural divide between the haves and the have nots.

“A few decades ago, cultural consumption required a small number of pieces of equipment – a television set and antenna, an AM/FM radio, and a record turntable. Now cable television, high-speed Internet connections, DVD-rental services, satellite radio, and streaming-audio services all require hefty monthly fees. Even consumption that feels like a purchase, like an iTune download, is often really a rental…”

According to the authors the new cultural divide will be comprised of those who have the time, resources and knowledge to “navigate the sea of cultural choice” to inform, cultivate and share their cultural lives on one side. Those who lack these things will obviously be on the other side of the divide receiving their culture via tightly controlled media channels.

This was about six years ago and at the time I didn’t see that this divide would be any more or less destructive than the cultural divide out of which we might be transitioning, even though it may involve different segments of the population.

Looking back, I don’t know that a new cultural divide has manifested yet. I don’t doubt that the potential of a technology based divide exists, I just think that there is still a good mix of options for people. Once certain channels of delivery disappear because there is no longer a critical mass of support for them and choices are more limited, then I think we will see what the basis of the divide is.

On a related subject, I am also not quite sure if technology is segmenting or broadening audiences. While people have much greater control to choose only what they want to consume, it is also much easier to immediately explore new artists when your favorite performer says they were inspired by Etta James.

Thoughts on these ideas? Do you see a new cultural divide emerging? People’s tastes becoming more or less segmented?

Be Perfect

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One of the ideas I have occasionally touched upon here is the idea that perfection is expected in the arts. That line of thought really started for me with an entry I did in 2006.

Audiences expect a sublime experience for what they paid. Funders expect that everything met or exceeded expectations, a mindset Andrew Taylor suggests arts organizations created and reinforce regularly.

Artists are expected to be exceptional always, yet musician openings at orchestras still frequently go unfilled despite many highly qualified people auditioning.

Come to think of it, that sounds similar in many senses to the current situation where we currently have thousands of jobs going unfilled in manufacturing because employers expect the perfect worker and are generally unwilling to provide training to close the perceived gap.

Last Of The Great Pretenders

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Last month when I heard that Herb Reed of the Platters had died and was reminded that he had waged a fairly protracted legal battle over the use of the Platters name, I thought back to an entry I did about the question of who owns a band’s name.

At the time, there were over 80 groups listed performing under the Platters name and a number of people, including Reed claiming ownership. There was a push for truth in music laws to keep imposter bands but as noted in my entry and the NPR story I link to, it isn’t always very easy to determine who has the most valid ownership claim.

As something of a postscript to my original entry, Reed was ultimately successful in exerting his claim as the sole original member.

Do U2 Fans Like Ballet?

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Back in 2006 U2 was supposed to play here in town but had to postpone because of an illness in the Edge’s family. We had a dance performance schedule for that day and I got it into my head to target U2 fans to attend the show with a “Does Bono Like Ballet?” ad campaign.

You can read about my rationale for attempting this and what the results of my little experiment were.

It was difficult to actually identify how many U2 fans came, though we had a good number of people buy tickets using the discount phrase according to the sales records.

Just for the record, the band did reschedule to just before Christmas. I went to the concert and had a great time.