Andrew Taylor

The Artisan Reformation Has Begun

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Nod to Andrew Taylor for providing a link via his Twitter feed to a speech Ben Cameron made at the Association of Arts Administration Educators conference. Cameron talks about many of the worrisome issues I have covered here in the past – finances, shrinking audiences who procrastinate on ticket buying, organizational succession by young arts leaders who want to reshape rather than maintain what they have inherited.

But as he moved past providing this context for his comments, he made one of the more interesting observations about the change that will be necessary in the arts by comparing it to the religious reformations of the 16th century. It seems there is ever a confluence of art and religion. He leaves some room for optimism while noting the necessity for nimbleness (my emphasis).

Both reformations have been spurred by technological breakthrough—the invention of the printing press and the subsequent widespread public access to scripture occasioned by the printing press certainly has parallel in the redistribution of knowledge with the invention of the Internet. Both reformations challenge old business structures—god forbid that the decimation of monastic orders is the metaphoric fate for today’s major institutions but only time will tell. And both reformations essentially challenged the necessity of intermediation in a spiritual relationship, challenging the notion of the gatekeeping priest or now artist.

Now the Religious Reformation did not obliterate the Catholic Church. Just as 500 years later, many people around the world still find deep meaning in high mass and formal religious institutions, I for one believe that the historic institutions that we have funded to date at their best will continue to be worthy of our investment…

…But the Reformation more notably reshaped and broadened the universe of how religion would operate, who would be empowered to act, giving rise to new denominations, new religious rituals, new opportunities for the common layperson to assume responsibility for her own spiritual experience. Similarly in the arts, we are witnessing an explosion of arts organizations operating in new ways and the emergence of the hybrid artist: amateurs doing work at a professional level—a group dubbed elsewhere as the Pro-Ams—….and professional artists who choose to work outside of the traditionally hermetic arts environment, not from financial necessity but because the work they feel called to do cannot be accomplished in the narrow confines of the gallery, the concert hall or the theatre.”

He suggests that the training of arts administrators should include many of the traditional subjects of audience development, fund raising, accounting and entertainment law. But he says that for the next generation of leaders internships and practical experiences “with the political campaign, the sports complex, the environmental justice center” may be just as valid as a similar experience at an arts organization. He cites the MIT five step model of cultivating new businesses, “idea generation, training, mentoring, legal counsel and finally delivery to market capital” and wonders if this along with a more interdisciplinary focus might not serve students and the evolving industry better.

Even though his basic message isn’t anything new, the models and ideas he invokes are intriguing. Both the text and audio of his speech are available so you can pick your poison. You can even download the source audio and listen to his speech on your commute to work or while hiking.

Staying Married To The Artistic Process

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I came across an interesting article in The New Republic, by way of Arts and Letters Daily that suggested that a shift in business school orientation partially contributed to the loss of manufacturing jobs in the United States. At one time universities focused on training graduates to manage manufacturing businesses and often had mini-factories on campus to give students practical experiences.

The focus since about 1965 has shifted to finance and consulting. While this has been largely beneficial for the economy, (until they started creating bad financial products), it is one of the reasons why the country has become weaker in manufacturing. That has been pretty bad for the country.

“Harvard business professor Rakesh Khurana, with whom I discussed these questions at length, observes that most of GM’s top executives in recent decades hailed from a finance rather than an operations background….But these executives were frequently numb to the sorts of innovations that enable high-quality production at low cost. As Khurana quips, “That’s how you end up with GM rather than Toyota.”

At first this was just an interesting theory to me, but then I realized that this describes exactly what people are afraid will happen if arts organizations are “run more like a business.” The fear is that decisions will rest entirely on return on investment and will be divorced from the manufacturing process as it were.

There was a time I would not have imagined that any arts organization would have a disconnect between the administration and the artists. I assumed that the administrators would be passionate about the arts with which they were associated. Why else would someone work so hard for so little pay?

Nearly five years ago, I cited observations that orchestra administrations were disassociated from the performances and performers. Given all the conflicts and closures since then, I don’t think the overall environment has gotten any better since. I also don’t assume that this situation is necessarily unique to the orchestra world.

In the last week I have heard Michael Kaiser on his Arts in Crisis tour and Andrew Taylor debating the utility of the arts management degree. In both conversations there was an obvious focus on training arts managers well. But the necessity for training boards well was mentioned too.

It seems to me that maybe the need to advocate the intrinsic value of the arts is necessary internally in addition to external constituencies. Perhaps one of the dangers of emphasizing the economic contribution of the arts to the community is that it creates greater expectations for boards and administrators that the art and its creators be ever more economically viable as well.

Wry Kaiser

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Michael Kaiser was in town as part of his Arts In Crisis tour. The session was videoed. I don’t know if it will be placed on the internet, but the content was pretty much the same as when he spoke in Madison, WI. I had watched that video back when Andrew Taylor discussed Kaiser’s visit to Madison. If the video of our local session becomes available, I will post it.

I am not going to give a synopsis of his talk here as I am wont to do. His thoughts are pretty widely disseminated through videos like the in WI and via his column on Huffington Post. I am just going to reflect a little on the experience.

He was a very entertaining speaker and the session was quite enjoyable. I encouraged my Assistant Theatre Manager to go because he hadn’t really heard any of this before. And our discussions after about how we should proceed were pretty productive.

Our mayor is the chair of the culture and tourism committee of the National Conference of Mayors and he is pretty enthusiastic about those causes. (He also bills himself as the “Singingest Mayor In America.” I was surprised that he didn’t take the opportunity today.)

He spoke, I think longer than anyone expected, about how important the arts are. He also stayed for the full 1.5 hour session. This impressed on me how important the topic of the arts was to him because he is always on the go. I have seen him get off a 7 hour flight that crosses the international dateline, speak at a meeting about public transportation and then out to another meeting. Since he was still around as the Q&A started, the moderator brought him back up to the stage to field questions about the arts in the city.

A few observations about the session with Kaiser. The first isn’t predicated on something he said. The session opened traditionally with a welcoming chant and then a hula display. I am not Hawaiian, nor am I practitioner of any Hawaiian performing arts. However, my investment in those art forms were such that I wished they had done a slightly different program. The hula was accompanied by singers playing ukelele. This is something many people are familiar with due to movie depictions. So what I found myself wanting was for a performance on ipu heke–double gourd drum. I wanted him to go away perhaps surprised about Hawaiian performing arts and knowing more than he knew when he arrived.

Later, I was gratified to hear him say that was what he aimed for in his programming–having people surprised at some of the events he put together. His example was the Arab Festival at the Kennedy Center earlier this year. He noted nobody expects you to celebrate Arab art in the current political climate.

At one point he underscored how much the arts are dependent on the kindness of strangers when it comes to arts education. This is no great revelation, I am sure. He gave the example of a 3rd grader who benefits from her teacher loving the arts and providing many opportunities for exposure. When the child moves on to 4th grade, if the teacher doesn’t like the arts, then the child doesn’t get any exposure. If the 4th grade teacher doesn’t like math, they don’t have the option of shirking instruction in that. It occurred to me this is actually the case even in states that mandate an arts component because few schools value the subject enough to monitor compliance or ensure a valuable experience.

For me, the talk solidified and confirmed some thoughts I had over Thanksgiving about how I should be approaching various elements of my job. It was good to have the Assistant Theatre Manager start to move in the same direction. I hadn’t really spoken with him about my thinking yet because I hadn’t entirely figured out how to put it into practice. Today was a good catalyst for that conversation.

Volunteering Your Way to #1

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I was listening to Andrew Taylor’s interview with Artsjournal.com founder/editor Doug McLennan today. During the interview McLennan mentioned all the ways in which organizations were creating online communities to help them achieve things. One of the ways he mentioned people’s contributions were rewarded was via a ranking system to show who had been most productive.

I started thinking about whether this might be a useful way for arts organizations to motivate volunteers. At one time, I had heard that creating contests and achievement awards for volunteers could be counterproductive in terms of motivating and retaining volunteers. I wondered if the new online rewards environment may have changed this. After some reading and thinking on the matter, I decided a ranking system is probably still not useful in many of the traditional functions of an arts organization.

One of the things I read which confirmed my recollection advising against rankings is that many volunteers are motivated by other factors than rankings. Also, different people have different ranges of ability. If someone is providing assistance because they believe in the organization but is in a situation where recognition is accorded to those who are hustling for first place, they may become disheartened. One suggestion I read was to have people compete against their own old milestones. Online communities have a certain anonymity that can insulate one from emotional investments. This may not be the case when a volunteer is working to benefit people and causes with which they can personally interact and experience.

There is also the issue that online contributions can be made on ones own schedule. Involvement and duration are self selected. Whereas many arts organizations engage volunteers during certain hours and events. There is also often a person acting as a gatekeeper determining who gets to contribute and when. A person striving to be number one may find time constraints and scheduling favoritism shown others inhibits their ambitions.

Scoring people for activities that aren’t constrained too much by time deadlines may be still possible. You can open up archives and newspaper/props storage and just let people go at it cataloging and organizing things on their own schedule. Though physically getting in each other’s way in cramped storage areas is also a problem that online activities don’t face now that most people have fairly speedy bandwidth.

If anyone has any feedback in terms of reward systems that were meaningful and didn’t alienate volunteers, ideas for ways to motivate volunteers given the expectations of the internet age or even tasks you can turn to the internet group mind to accomplish (like designing Drew McManus’ Twitter page) I would love to hear them.