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Info You Can Use: Social Media Tips

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In May Tech Soup hosted a series of Monday Twitter chats on the topic of Social Media. They provide a summary of the discussions on their forums. The discussions covered the use of Twitter, Facebook and Videos. Since I have read a fair bit on the use of these, I was most interested in their final discussion which covered the effective use of Tags.

I add a lot of tags to posts I make both here on the blog and connected to social media sites I use at work. I am just never sure if what I am tagging is actually effective. It seemed like being fairly generous with tags was good everywhere except Twitter.

“Blogs, photos, video, and bookmarks can benefit from the use of many tags when they are uploaded. Twitter, again, distinguishes itself, however, by favoring a “less is more”and approach to tagging. It is an accepted convention on Twitter that too many hashtags is unhelpful and, in fact, makes a tweet look too busy and difficult to read. Use tags to not only find content but to identify individuals or organizations who are creating or sharing useful information and, in the case of Twitter, to engage in actual real time conversations or tweetchats.

Individuals who are new to tagging might find themselves asking what tags are best to use for their content. For starters, it is worth considering what types of words might be used to describe your content. A helpful question to ask is, “who is this content intended for?” Understanding who your intended audience is and what terms they might use to seek out your content will help you narrow down on the most appropriate tags to use.

If you are just beginning to use tags, it is often helpful to explore and use tags on broad topics such as “nonprofit,” “art,” and so on, to reach out to a broad audience if you are not familiar with more specific tags for your content. As the article Thirteen Tips for Effective Tagging suggests, “be a lemming” and follow what others are doing which can also help you discover more specialized, niche tags.”

I found the advice at the end regarding paying close attention to what other people are using to be particularly valuable. Even if you think you know the hot buzz words from your industry, they may not be the most effective on social media. Tech Soup links to a piece, 40 Hashtags for Social Good which notes that nonprofit is a more popular tag than nonprofits. In the chat about Twitter, Janet Fouts cautions people to research the hashtag they intend to use in case someone else’s of it results in a collision of messaging.

I found the recap of the chat about Twitter to be helpful just because it can be very difficult to get your point across in the limited number of characters and I can also use more guidance. On top of that, the advice is to be as brief as possible in order to leave room for other people to comment and interact with you. Tech Soup also suggests a number of tools that allow everyone in the organization to share the burden of monitoring and creating tweets.

Your experience may vary, of course, so read whatever might be helpful.

Info You Can Use: Rebutt This!

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This first one is more of a project to contribute to than use, but ultimately useful just the same. Via the Americans for the Arts blog, an artist in Pennsylvania, Amy Scheidegger, got a little steamed when she overheard two teenagers dismissing the arts as a valid pursuit. “Art is, like, the most worthless degree anyone can get. Like, haha, they have a degree in making shit with popsicle sticks.” Scheidegger decided she was going to put together a book of responses to the idea that art is worthless, an Artistic Rebuttal Book.

She has put out a call for entries to be included in the book.

“For anybody who wants to contribute to the book with their own statement on the importance of art, or where art is hiding that the normal non-artist doesn’t see, or statistics about how much money is spent in any art-related field, whatever you want really, that cites the importance and everywhere-ness of the art we live and breath, now’s your chance to voice your love of art!

YOU don’t even have to be an artist, maybe you just know one (married one, birthed one or just appreciate their hard work, etc) And the statement can be about any kind of art as well: theater, dance, music, visual, the written word, movies, you name it,”

March 12 is her deadline so she can take an abridged version to law makers on Arts Advocacy Day. May 15 is her hard print deadline.

Second tip of the day:

You may or may not know that Facebook has changed their Pages layout. Those are the non-personal pages that businesses can make for themselves. Thanks to the Technology in the Arts Twitter feed, an article about how to best use the new features came to my attention. You should read the tips if you have a Facebook Page account because the changes become permanent whether you opt-in or not on March 1 and some settings you may have turned off will get turned back on by default.

One thing they don’t talk about that I have finally gotten to work with the upgrade is the Username function. I could never get a short, easy to remember username to register so I could actually post a Facebook address that wasn’t 60 characters long and full of arcane symbols. (e.g. www.Facebook.com/mytheatre) I was always told the name was available, but when I confirmed I wanted it, the webpage just hung. Today, first try I finally won the battle and have a nice brief address. If you too have had this problem, the solution may be at hand!

Social Network Just For Non-Profits

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Via Non-Profit Law blog, Facebook co-founder Chris Hughes is launching a social network, JUMO, later this year to connect non-profits with supporters. If you watch the video accompanying the article, you will learn that while Hughes has left Facebook, he is still supports its use. Jumo users will be able to easily transfer their Facebook information over when he opens the service.

Hughes’ hope is to provide a way for organizations to develop relationships prior to requesting assistance. “Hughes thinks that the call for support should come only after people and organizations have built that connection with one another. All too often, said Hughes, the donate button on websites is big, flashy, and colorful, and email calls to action are usually in all caps, starting with the word “Urgent!” Hughes hopes that Jumo will move organizations toward a new era where relationships are forged and cultivated before calls to action.”

Earlier the article notes: “To do that, the platform will be broken up into three main components: Find, Follow and Support. First, Jumo will help you find non-profit organizations by learning the types of things that interest you and making suggestions. Second, the site will help you follow those organizations by receiving a stream of updates about the work they’re doing and how that work is affecting real people.”

In the comments section, some wonder if people will really join another social network. I don’t necessarily share that concern. I think people who are interested in causes will welcome a place that aggregates information and lets them connect with those causes. Non profit organizations should differentiate how they use the different technologies. You might encourage people who want information on ticket specials and the hot news about just signed artists to pay attention to your Twitter feed or Facebook account. Whereas you would provide information on outreach efforts and volunteering opportunities on the Jumo account.

Focusing on a few communication channels is about all most arts organizations have the staffing to handle in any case. Developing a separate flavor for each channel and leveraging it to serve the interests of different segments of your audience is probably better than replicating the same content verbatim on each is probably a better use of staff time in any case.

The real benefit to non-profits would be if people started using Jumo in ways not anticipated by the creators, spurring the development of features specific to the needs of non-profits.