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Tag Archives | Ken Davenport

Be A Broadway Producer!

Broadway Producer Ken Davenport is offering the first crowd funded investment opportunity in a Broadway show. For $100/unit, ten unit minimum, you can invest in Davenport’s Broadway revival of Godspell.

Davenport had to pass an exam to become a securities agent in order to offer this opportunity.

From Davenport’s blog-

“Each investor in Godspell shall receive a limited liability company interest in The Godspell, LLC, per our Offering Circular as qualified with the Securities and Exchange Commission of the United States.*

In addition, every single investor, no matter how much he or she invests, will have his or her name listed on a poster outside of our Broadway theater.

Yep, you’re going to get billing.

And every single investor will also have their name listed on a new website created exclusively for this community, PeopleofGodspell.com, as well as his or her photo, hometown, a quote, and links to their Facebook and Twitter profiles.

What do you think? Fun, right?

There may even be opportunities for opening night performance and gala tickets, complimentary tickets to previews, invitations to private cast functions and more.”

Bad news for many of you, including me, you have to live in one of the following states to directly invest – CA, CT, GA, IL, MA, MI, MN, NJ and NY. If you really want to participate, maybe you can have friends/relatives who live there and are interested in investing themselves pool your money with theirs. Not sure if you can get credit on the poster though.

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Friday As The New Wednesday? Only On Broadway!

Ken Davenport at Producer’s Perspective recently reprinted a preference survey conducted by the Telecharge ticketing service. Telecharge set out to discover at what times Broadway audiences would prefer to attend shows. The results were pretty interesting. It wasn’t really surprising to me to learn that people would rather have weekend shows start at 7 pm and that people who go to matinees like to eat after the show and those who go to evening shows want to eat before. But I found it interesting that people would rather have the weekday matinee be on Friday rather than Wednesday.

This raises the question about how well do we really know our audience’s preferences. I know that some people in my audience would prefer an earlier start time on week nights. But others need the extra time to wait for the traffic to clear enough to make it over to the theatre. Still, I am sure there is a lot I don’t know about my audience preferences.

Of course, there are other matters to consider. In the case of the Broadway study, one of the biggest impediments to changing the matinee day to Friday is that bus operators and schools don’t want to have their groups in NYC on a Friday night. Davenport notes that shows that aren’t dependent on these groups for their audience base might try some experimentation. Even if you aren’t on the 8 shows a week schedule Broadway is, there are other practical concerns like not overburdening your cast and crew with back to back performances and other time related stresses to consider.

Anyway, there are some observations made toward the end of the report that may just be interesting for their own sake, but could also drive some conversations in your offices.

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Substitution Blues

Ken Davenport posted some interesting information about the impact of absenteeism in Broadway shows on Producer’s Perspective. He was curious to learn if the need to have an understudy stand in was having an impact on audiences so he commissioned someone to study the question.

The impetus for this was the increasing rate of absenteeism in Broadway shows, particularly West Side Story. I had read the NY Post article Ken links to back in August and I couldn’t believe there was such a high rate of absences given that there are no lack of performers who are just as talented waiting to step on to the Broadway stage. Cameron Mackintosh did clean house on Les Miserables when he felt the quality was flagging so it seemed pretty risky for actors to appear to be slacking off. In retrospect, I suppose there is always the teensy little chance that the Post sensationalized the problem beyond the reality.

While some respondents to the survey liked the idea of an understudy having a chance to surpass the star, absenteeism was generally seen in a negative light. The perception was that it is becoming more prevalent and that the quality is not the same. Some respondents felt that they had to apologize to the guests they asked along or advise their friends not to attend the show. On the whole, people said they are becoming more cautious about their ticket purchases.

Davenport suggests the Actors Union and Producers get together to explore the problem. It should be noted that his survey results said people thought there was more absenteeism, but there was no study done on the question of whether there actually is more absenteeism over all. Though as a practical matter, the truth has little bearing if audiences have decided the problem is widespread and are acting accordingly. As Davenport suggests, better training of understudies may begin to reverse the perception that understudies are offering a vastly inferior product.

One of the commenters on the entry suggests that the understudy notice in the program book may have a psychological effect prejudicing a person against the show before the curtain rises. (Though I have attended a show where there was a small flurry of the notices falling out when I opened the Playbill. That certainly didn’t help my confidence.) Of course, eliminating proper notice probably runs afoul New York’s fraud laws.

While reading the entry, I recalled Holly Mulcahy’s September column on The Partial Observer about substitutions in orchestra programs. I wondered if the practice of changing up a concert offering was undermining confidence in orchestras as much as changes in casts are in Broadway shows. And has anyone ever done a study on that?

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Stars of Google Reader

I came across a number of interesting posts on blogs I follow on my Google Reader account and starred them for later review. Thought I would share a few…

Ken Davenport addresses some myths and rules to consider before investing in a Broadway show.

He also provides some interesting insight about wanting your first big project to be the Great American “X,” citing the examples (and advice) of Hal Prince and Stephen Spielberg.

Given the recent story about a mystery donor giving millions to different schools across the country with the provision the schools will not try to find out the donor(s) identity, the Non-Profit Law Blog entry about formulating a policy about what sort of donations you will and won’t accept seemed rather timely. Some recipients of this anonymous largess have checked with Homeland Security to ascertain the funds were obtained legally.

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