Substantial Change Comes From Within

Diane Ragsdale has an extremely interesting post today related to an earlier set of posts she made two years ago about coercive philanthropy in response to change of direction the Irvine Foundation was taking in their funding philosophy.

She notes today that many of the arts groups the Irvine Foundation had traditionally supported did not shift themselves toward the new direction the foundation was encouraging arts organizations to go. She says:

My view, in a nutshell, was (and still is) this: While the Irvine Foundation may have been justified in pursuing a brave new strategy, its grantees were also justified in rebuffing it. I wrote:

Irvine appears to be interested in bringing about a kind of diversity (i.e., change) in the arts sector we don’t often talk about: aesthetic diversity. … However well-researched and justified, Irvine must recognize (and I think it does) that its strategy is out of line with the missions of a majority of professional arts organizations, which were formed to present work by professionals for audiences that come to appreciate that work, not make it. … Irvine needs to recognize that it is endeavoring to coax organizations into uncharted territory. It wants to coerce a change that many cannot make, or do not want to make.

We often speak of arts organizations bending over backwards and stretching their missions and activities in order to make themselves eligible to receive funding so it was of great interest to me to read about arts organizations who were not doing so even though it might be significantly detrimental to their finances.

In one of the posts Diane made two years ago, she talks about the  long time period required to make the substantial change of the type the Irvine Foundation is signalling versus the impatience of most foundations.

She uses the example of Centerstage Theater in Baltimore which made a focused commitment to do a better job of serving the city’s 67% African American population. They initially lost subscribers and supporters before eventually replacing them in the 10 years it took to fully realize this vision.

Ragsdale suggests that substantive change only comes when the leadership is behind it, not when the funding philosophy shifts.

I seriously question whether funding organizations to make them change works. Has any organization that was reluctant to change made substantive long-term change because of a grant? I suspect any change that happens probably has more to do with leadership, other sources of income, and an intent to change that was already solid before the grant arrived.

And when change fails to be manifested? Well, I would wager that a majority of foundations perceive that organizations are at fault in that case (not the grantmaking strategy). And why wouldn’t they? Organizations write proposals in which they promise to change themselves in dramatic ways for ridiculously small amounts of money and over unreasonable periods of time. They lie about what they can do. They choose to do this to get the money. Foundations choose to believe these lies because it’s convenient to believe that it’s possible to change the world in 3-5 year cycles..

In her post today, she provides a insightful illustration of how this manifests. (To understand the reference to moving diagonally across the box, you need to scroll to the Ansoff Matrix graphic in her post.)

If a business is doing well, then (from its perspective) the best strategy is to continue to create the product it knows for the market it knows (market penetration). However, when that market is in decline (and one could argue that this is the case for many professional arts groups at the moment), its least risky move is either (a) to develop new products for existing markets (product development), or (b) to develop new markets for existing products (market development).

Asking arts organizations to develop new products for new markets sends them diagonally into the box marked diversification and is a high-risk move; there can be a significant chance of failure. And while Irvine might be willing to underwrite some of the financial risks associated with experiments in this realm, it can’t underwrite the strategic, operational, compliance, social, and psychological risks associated with such changes—organizations need to be ready, willing, and able to bear these on their own.

This section of her post really helped clarify some fundamental concepts of business strategy for me. It made me realize that when there is a discussion about the need for live performance organizations with middle to older aged audiences  to develop things like video based entertainment in order to engage younger groups, what is being advocated for is a risky proposition requiring a commitment to endure challenges on all the fronts she lists.

The efforts of Centerstage Theater illustrate that even implementing the changes required to develop new markets for the existing product may entail some of the same risks she mentions.

There are many other related issues Ragsdale addresses so the whole post is worth a read.

I realize I should mention her current post is in reaction to a report on a recent study the Irvine Foundation engaged in. Even though Ragsdale is critical of some aspects of it, my general impression is that the Irvine Foundation may be in it for the long haul with their new focus given they have committed to gathering data and studying the issues. Though I guess we will see where things stand in 8 or more years.

Will Buffet Family Foundation Influence Other Funders?

Non-Profit Quarterly linked to an interview in Fast Company in which Warren Buffet’s grandson talks about his approach to philanthropy as he takes up the reins of the family foundation.

As I read the interview, I vacillated between mild dread where I hoped no one else decided to adopt the approach and feeling that his approach was sensible and might provide leadership that would strengthen the general non-profit infrastructure in the United States.

What made me most uneasy was his focus on quantity over quality.

“The first question, for instance, is “Assuming we are successful, how many people would we reach directly with the funding of this gift?” Proposals gets 3 points for affecting +1 million people, 2 for greater than 100,000, and 1 for less than 100,000. Those proposals with a less ambitious scope can secure a coveted spot on the portfolio team by being particularly unique or cost-efficient.”

While he does allow for funding of smaller efficient and effective organizations, I just wonder if that will get lost in the desire to report numbers served and therefore reinforce the idea that you have fudge numbers and always report success or lose funding.

Where this is coming from for him is wanting to get away from non-profits making emotional appeals and move toward discussing the complex factors which contribute to the problems the non-profit is trying to address.

“In the philanthropic world, the problem is the product, in the business world, the product is the solution.” says Buffett, who argues that NGOs are forced to “sell suffering.” The needless focus on sappy narratives often overlooks sophisticated solutions that can’t be easily marketed with a T-shirt-clad celebrity holding a small child.”

This is where I feel he is most sensible because he is determined to fund every step in the chain to addressing a problem, including the unsexy areas. But to do that, he wants the redundant organizations to either get out of the business, partner with other groups or refocus themselves.

“…rather than dolling out cash to independent, uncoordinated actors with the most heart-string-tugging story, they could take on an entire social problems (like food security or breast cancer) by systematically lining up nonprofits to tackle each part of the causal chain, from federal policy to victim resources.

“If you are an NGO, doing the exact same thing as another NGO, and that other NGO is doing better than you’re doing it, then you are in business for the wrong reason,” Buffett says in an exasperated rant against the individualist nature of charities. Overlapping operations, he says, not only waste money through redundant overhead, but keep brilliant minds occupied with logistical distractions that sap their potential impact.

“We will give you money to execute your mission,” Buffett says, “if you work together and identify the most cost-effective and successful ways to achieve that.”

Meanwhile, looking at the entire causal chain of a crisis is key to revealing missing links in the solution, such as political or logistical hurdles that are essential to success, but not appealing enough to raise dollars.”

Granted, the focus of the foundation he is leading is on agriculture, water and feeding school children rather than arts and culture. However, the practices of a Buffet family foundation is bound to have widespread influence with funders in other areas. It is possible that other foundations may use the same criteria.

Given that the question about whether there are too many arts organizations in existence has been a hot topic of late, it is conceivable that funders are already thinking along these lines.

So let me ask-

-how many arts organizations would seriously discuss merging or refocusing if a major funder told them they were redunant and less effective than another organization?

-how many might consider abandoning major activities that were redundant if the funder offered major support to expand in their areas of strength?

-would the arts in your community be more vibrant if there were groups that focused specifically on different niches within the chain? Such as:

-organization that handed advocacy for the arts with local government
-organization that focused on advocacy for the arts in education in conjunction with other advocacy groups
-organizations that purely perform
-organization that coordinates outreaches to schools by designing programs that emphasize the strengths of the performance and presenting groups

There are more functions that different groups might handle, of course, but this serves as a good example. You might look at this and think about how difficult it would be with all these tasks so decentralized, but think about how more schools would benefit if there was an organization that was making an effort to provide uniform coverage of your entire city/county. How much easier would it be for artists to make a living in the community if there was an organization that was hiring them to do outreaches in schools or connecting artists with students seeking instruction.

All this in an environment made conducive for these activities by groups who solely focused on influencing law and policy in government and school boards. Their advocacy is made credible by the existence of organizations who attract and employ strong performers and other organizations who develop exemplary education/outreach programs and train the artists to execute them effectively.

This approach may decentralize efforts and require a lot of cooperation between different groups, but does improve on the current situation where everyone does a little of everything with different degrees of success provided they have the funding and personnel.  As Howard Buffet acknowledges, there is a lot of unsexy infrastructure that no one really wants to fund that is crucial to the success of non-profit efforts. What a boon it would be if someone would fund all those places at a level smart people would be willing to engage in the work.

Info You Can Use: Cell Phone Donations

If you have been excited by the prospect of using cell phones as a mode of donation after hearing of the success in raising funds for Haiti, you may want to do some research and calculations. The cell phone and credit card companies have gone out of their way to make it easy to donate for Haiti relief and waived most of the ancillary costs.

You on the other hand, probably won’t be so lucky.

Hawaii Public Radio had a short piece covering a meeting sponsored by a local foundation on the subject of cell phone donations this week. (link downloads mp3 file. This link if first doesn’t work. Look for raising funds..social media) A representative from a cell phone company talked about the costs to set something like this up- $500 set up fee, $400 monthly fee and a a .35 per transaction fee.

With costs like that, it would likely only be worth your while if you had a large group of people already giving that you wanted to provide an alternative mode for donating.

Now that said, I can easily see the costs coming down as those for whom it makes sense use the service. Once all those involved with the transactions create more efficient processes, the service may become more affordable. Someone is likely to invent an app for the iPhone or Facebook which will facilitate the whole exchange and two years from now it will be a $2 billion business in $25 average increments.

Another observation that is made in the story related to social media was in regard to who one puts in charge of coordinating it. One speaker cautioned against putting the youngest person in the office in charge of social media just because they understand the software the best of anyone. “They know the tools, but they don’t understand the sophistication of your message and they don’t always understand the intangible qualities…of how you actually communicate with people out there.”

I have a suspicion this is something a lot of people have already thought to themselves but were afraid to say it for fear of showing just how out of touch with social media and its great power they are. It just takes a visit to sites like Failbooking.com to see some pretty poor choices when using Facebook. Though to be fair, I sort of question the wisdom of this water safety ad by Royal Life Saving Society Australia.