All Entries Tagged With: "Ticket Prices"
The Bad Makes Me Look Oh So Good
Dan Ariely did a talk for the 2008 TED conference about how irrational we are when making decisions. The whole talk is quite entertaining. What really caught my attention comes around 12:30 where he talks about how a useless option can make other options look more valuable.
He uses an example of a mistake on [...]
August 04, 2009 | Joe | Comments 0
Is Your Price Right?
Via Bill Byrnes, Dean of the College of Visual and Performing Arts at Southern Utah University, I recently became aware of a company called The Pricing Institute. Their services seem to focus mostly on optimizing the pricing structure of arts organizations.
My initial thought was that price does not develop relationships. If I am going [...]
April 07, 2009 | Joe | Comments 1