A few weeks back, there was a question posed on Inside The Arts by Joe Patti, the author of Butts In The Seats. Joe asked “Should orchestras confine their programming to just a few genres?” Responses from Inside The Arts bloggers and readers generated more interesting questions than answers, all of which got me thinking.
On one hand, some orchestras are limiting themselves by relegating the majority of programming to standard repertoire from 100-200 years ago. But isn’t that what people expect? When they buy a ticket to go see the symphony, aren’t they generally expecting a Brahmish, Beethovenesque or Mozarty type piece? When one goes to a steakhouse for dinner, one expects to see mostly steak on the menu. Why shouldn’t orchestras approach ticket buyers the same way?