Comments on: The importance of online streaming for classical stations http://www.insidethearts.com/scanningthedial/2009/01/12/mike-janssen/659/ Marty Ronish and Jack Allen on classical music in broadcasting Wed, 17 Mar 2010 04:59:52 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: Mike Janssen http://www.insidethearts.com/scanningthedial/2009/01/12/mike-janssen/659/#comment-743 Mike Janssen Wed, 14 Jan 2009 16:35:33 +0000 http://www.insidethearts.com/scanningthedial/?p=659#comment-743 <p>Stations should definitely plug their websites with an announcement before the stream starts, and they also have an opportunity to do that in the descriptions that accompany the listings in iTunes. They can also appeal for donations in a brief announcement. And, if possible, they can insert such announcements within the stream. The Jacobs Media blog post implies that that can be done, though I admit I know nothing about how to do it.</p> Stations should definitely plug their websites with an announcement before the stream starts, and they also have an opportunity to do that in the descriptions that accompany the listings in iTunes. They can also appeal for donations in a brief announcement. And, if possible, they can insert such announcements within the stream. The Jacobs Media blog post implies that that can be done, though I admit I know nothing about how to do it.

]]> By: Richard Mitnick http://www.insidethearts.com/scanningthedial/2009/01/12/mike-janssen/659/#comment-739 Richard Mitnick Wed, 14 Jan 2009 02:07:39 +0000 http://www.insidethearts.com/scanningthedial/?p=659#comment-739 <p>Well! This is what I have been screaming about now for only about five years.My interest is only in Public radio, but what I say about steaming for Public Radio is true for all radio: streaming audio has created a global marketplace for ears and, in the case of PubRadio, member dollars. Bit rates, stereo vs mono, it is all part of the4 competition. The first best station was KUSC, with a 96kbit mp3 stream long ago. Now, others have caught up.</p> <p>In a New York Times article now getting old, it was stated that KCRW, Los Angeles has as its second biggest market New York City. Whether or not those listeners actually join KCRW, clearly it may negatively affect their interest in WNYC.</p> <p>As regards iTunes, which I only had for a couple of months, it is true that many stations are there. When I chided one major Public Radio outlet for Classical music for not being there, I said they needed to be there simply because everyone else was there. Somehow, they were up and running in 48 hours. But iTunes has no link to a station's web site, and so the listener needs to act on their own to seek out the station's web site.Much better, but maybe not as well known is Shoutcast, which also has many station listed, albeit for some reason listed under Jazz|Classical, as opposed to the Classical category which does exist. The important thing about Shoutcast is that they do include links to the stations' web sites.</p> <p>So, I am glad to see that this whole subject is finally coming into view .</p> Well! This is what I have been screaming about now for only about five years.My interest is only in Public radio, but what I say about steaming for Public Radio is true for all radio: streaming audio has created a global marketplace for ears and, in the case of PubRadio, member dollars. Bit rates, stereo vs mono, it is all part of the4 competition. The first best station was KUSC, with a 96kbit mp3 stream long ago. Now, others have caught up.

In a New York Times article now getting old, it was stated that KCRW, Los Angeles has as its second biggest market New York City. Whether or not those listeners actually join KCRW, clearly it may negatively affect their interest in WNYC.

As regards iTunes, which I only had for a couple of months, it is true that many stations are there. When I chided one major Public Radio outlet for Classical music for not being there, I said they needed to be there simply because everyone else was there. Somehow, they were up and running in 48 hours. But iTunes has no link to a station’s web site, and so the listener needs to act on their own to seek out the station’s web site.Much better, but maybe not as well known is Shoutcast, which also has many station listed, albeit for some reason listed under Jazz|Classical, as opposed to the Classical category which does exist. The important thing about Shoutcast is that they do include links to the stations’ web sites.

So, I am glad to see that this whole subject is finally coming into view .

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