Does Your Station’s Announcing Staff Pass the “Gal-in-a-Starbucks” Test?

First things first – sorry about the lack of blogs lately.  Between having a child, buying a house, and work demands, I haven’t had a chance to sit and write a blog for a while.  But with the shock and awe of those two major life events beginning to fade, my sense of routine has slowly begun to return – and with it, some ideas for blog posts. A few weeks ago, I happened upon this post by Trevor O’Donnell.  According to the bio on his blog, Trevor works as a marketing … Continue Reading

Programming for Sound vs. Programming for Engagement

Classical music broadcasting (in most places) has come a long way from what it used to be.  Mostly gone are the days of take-your-medicine programming that didn’t take audience preferences or listening habits into account.  Many stations are on board with appropriately dayparting their music so that the music one hears will be more congruent with typical activities at any given time of day. That’s great – but I think a lot of stations have gone too far in programming for a certain sound at the expense of being truly engaging.  It’s … Continue Reading

The Show Goes On: CPR and Colorado Symphony Rekindle Partnership

A few months ago I blogged about the dissolution of the relationship between Colorado Public Radio and the Colorado Symphony.  Now I’m happy to report that both parties came back to the table, and that there will be four Symphony broadcasts between now and the end of May – three will be live, one will be pre-recorded. I don’t know the details of the new agreement yet, but obviously this is great news for both organizations as well as their patrons and listeners.  Congrats to all involved for working this out! Here’s … Continue Reading

Unsettling News from Naxos

Just a brief post here.  But something that flew under my radar a few weeks ago was this: Naxos Records and Pandora have reached a multi-year agreement under which Pandora can stream the entire Naxos catalog.  Pandora has been streaming classical music for years, but this new agreement, to my eyes, looks like a big attempt on Pandora’s part to up their game in terms of classical music.  The Naxos catalog is enormous and very well-organized.  One of my biggest critiques of the classical music listening experience on Pandora was its relatively … Continue Reading

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