Many stations have successfully implemented vehicle donation programs. But, did you see this in the news?
Out of this world cash for clunker…
From NPR:
“Richard Garriott has many accomplishments to his name — he’s a successful video game developer and one of fewer than 10 private citizens to travel into space. Now he even owns property on the moon. I am the world’s only private owner of an object on a celestial body,” he says.
The object he’s referring to is the Lunokhod 2 rover. The Lunokhod 2 is a Russian space vehicle that landed on the moon in 1973 — and stopped working that same year. Even though no one knew exactly where the rover was, it went up for sale at a 1993 Sotheby’s auction in New York, and Garriott handed over $68,500 for it.
Last Monday, scientists spotted the Lunokhod 2 rover for the first time in 37 years.
“As soon as I saw this new data, I did a recheck of the findings, and there’s no question that they have the right target. It’s my Lunokhod 2,” Garriott says.
Garriott says he’s thrilled to finally have photos of his “private flag sitting on the moon.”
NPR website photo details: “This photo from NASA’s Lunar Reconnaissance Orbiter shows the Lunkokhod 2 rover’s resting place. The black arrow indicates where the tracks begin — the white arrow and dot shows the rover. Arrows placed by Phil Stooke, geography professor at University of Western Ontario.”
Footnote from the Factory Floor: We at All Classical FM, here in Portland, Oregon have only recently implemented a vehicle donation program and in a little over a year and a half have brought in over $50,000 – essentially found money! As we look to limit and minimize the stress of membership drives on our staffs and listeners, it behooves us to actively develop better off-air fundraising strategies. If a donor walked into your station, check in hand for $50k, would you be elated? Go get this money.
Does your station have a cash for clunkers program? Kudos to the many stations that have used these innovative programs for years. It’s good stewardship and gives your base of supporters a more flexible and fun way to keep their station strong.
Onward!
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