All Entries in the "Audience" Category
Dreaming Our Future
“You may say I’m a dreamer, but I’m not the only one.”
Kicking the tires of philanthropy.
To give or not to give, that is the question.
Not-for-profit radio stations around the country are entering into the spring fund-raising season, facing the same challenges as last year and the year before that, and the year before that. The perennial challenge is engaging the listener in a conversation about the relevance of the station [...]
“In this economy”
If I’ve heard it once, I’ve heard it a hundred times, “We’ll be lucky to achieve our goals in this economy”.
We’re all in the same boat, this challenging economic boat – in the doldrums yet relatively secure, generally insulated, and comparatively safe – not untouched mind you, but our lifestyles are barely altered – we’re [...]
Redefining Intimacy
Dear all of you,
Most New Year’s resolutions involve weight loss so this is not meant to offend. When I think of all of me, a resolution or least some resolve to lose a little weight may be in order for this blogger. Not a lot, just enough to make my new jeans more comfortable. Now, [...]
Boston — A Work in Progress
Thanks, Richard for your comment about Boston. The changes at WGBH/WCRB are not making Bostonians ecstatic yet, but the new station is a public station, so I hope members of the public will keep weighing in until they get what they want. To that end, there is a public meeting scheduled for Tuesday, January 5th, [...]
KFUO sale challenged, and some views on music research
Four petitioners hope there’s still a chance that the sale of St. Louis’s KFUO isn’t a done deal. The St. Louis Post-Dispatch reported today that multiple challenges have been filed with the Federal Communications Commission to block the sale of the commercial classical station to Christian broadcaster Gateway Creative Broadcasting.
One group is made up of [...]
Stations share experiences with midday music research
For almost two years, a small set of classical public radio stations have been trying to draw more listeners during middays by changing the music they play. The casual listener might not even be aware of the changes, but station programmers are aware that the process is systematic and grounded in extensive research backed by [...]
Boston’s Classical Shapeshifting – Updated
Update 12/18: A new article in the Boston Globe here…
Before I talk about Boston, I want to thank those of you who made suggestions about better Xmas programming. Even without actually hearing the music you suggested, I can hear it in my head and it makes me smile. The wonderful trio from Berlioz’s L’enfance du [...]
How many people are really listening?
Hello, readers of my poor neglected blog. Apologies for not having posted for some time, but the usual deadlines have kept me away. Let’s jump right back in, though, with a look at a new way of measuring radio’s audience that is affecting all formats, including classical.
People outside the radio industry might not be aware [...]
You Are Old, Father William, the Walrus Said
With apologies to Lewis Carroll for conflating his poems, and thanks to alert reader Dorron Katzin, I’d like to call your attention to a new study by Walrus Research, demonstrating that those of us who like classical music on the radio are aging. In fact, those who don’t like classical music on the radio are [...]
Marty Ronish wrote:
Dan O'Day wrote:
Richard Mitnick wrote:
Richard Jordan wrote:
Jack Allen wrote:
Dave Wagner wrote: