Happy Friday. I hope you’re getting spring weather, wherever you are. We are looking at low 60s and sunny in Seattle this weekend.
AMPPR/MPC
Registration is now open for the Music Personnel Conference in NYC Apr. 21-23. You can go to the AMPPR website for information. Rates have been reduced this year to make it more affordable, and early registration ends March 31st.
Some surprising statistics from a Jan. 19 post in radio-info.com. Look carefully at where the real revenue is. I would say radio is not dead yet!
As a radio nerd, I often enjoy reading the stats on the Arbitron website. There are a couple of reports on there that came out in March, but I don’t think we’ve reported on them yet.
For instance, this one:
Ninety-five percent of adults 25-54 with a college degree and an annual income of $50,000 or more tune into radio over the course of a week.
WFMT Executive Vice President Steve Robinson has been doing pledge drives for more than 40 years. An article in the Chicago Sun Times quotes him as saying that this year, “it’s the worst I’ve ever seen it.” Look for the entire article here.