You’ve heard of dual format stations, a combination of music and news, right? And some stations play classical and jazz. But have you ever heard of a classical music station that airs live sports events?
Starting August 27th, Omaha, Neb. station KVNO will add live broadcasts of University of Nebraska sports events to their otherwise all-classical format.
KVNO is licensed to University of Nebraska, but it doesn’t seem that the university mandated this programming change. Instead, the station has indicated that the new programming is a solution for funding shortages, since the university will pay the station for each game they broadcast.
KVNO is also adding two additional HD channels, which will include sports and student-produced programming. They’ve also left the door open for future program changes. According to the World-Herald article, “Some public affairs shows are likewise planned.”
For now, classical music will be preempted on KVNO for football, basketball, and hockey. There is one classical program that will not move an inch:
“If there’s a conflict between our Metropolitan Opera broadcast and a game, we’ll move the game to the HD channel,” said Franklin. “The Met Opera broadcasts will trump all.”
The other major issue is how the listeners and supporters of the station were informed; many learned about programming changes through emails from other listeners or an impromptu announcement by a musician at a concert.
What do you think of this unusual match?