Thanks to Mona Seghatoleslami at WV Public Broadcasting for this guest post.
At WV Public Broadcasting, I’m responsible for the blog Classically Speaking. We started the blog in April 2008, and we’ve gradually been increasing our traffic. In March, we had 1006 page views and 789 unique views, according to Google Analytics.
These numbers aren’t just a way to feel good knowing that a lot of people are interested in reading what we have to say. Eventually enough Web traffic can also be turned into online advertising and underwriting, justification for grants, and other good things.
I was given a mission: with the help of fearless Operations Assistant Bob Powell, double the blog’s monthly traffic by the end of the summer. We did it in two months — here’s how.