A number of stations have been touting their outreach to the younger generation lately. Their efforts are a response to declining audience numbers overall for classical music. We all know the statistics: classical stations appeal mostly to the over-55 crowd, and the dearth of music education in the schools is not replenishing the pool of available [...]
Tag Archives | MPR
Good Idea at MPR
A friend asked me earlier this week if I’ve heard anything creative lately on classical radio, and I had to answer “not really.” In my experience, classical stations are risk averse and I don’t just mean averse to playing new music or vocal music. Not to disparage anyone, but except for KUSC and WQXR, I rarely hear [...]
Bill Kling Stepping Down
Big news in the radio world: Bill Kling, the man who started American Public Media and who hired Garrison Keillor, is stepping down in June after 45 years at Minnesota Public Radio. Kling began a small regional station in Minnesota in 1967. From that he has created a media conglomerate that now employs 700 radio professionals broadcasting [...]