We’re drowning in a river of words: blogs, emails, text messages, tweets, comments, speeches, oratory, rhetoric, verbal engineering, commentary, and spin, spin, spin. Sure, we contribute our fair share right here on Scanning the Dial, but our contribution to the torrent hopefully sets just the right tone, is just clever enough and feels just right. […]
Tag Archives | promotion
To give or not to give, that is the question. Not-for-profit radio stations around the country are entering into the spring fund-raising season, facing the same challenges as last year and the year before that, and the year before that. The perennial challenge is engaging the listener in a conversation about the relevance of the […]
Happy Monday! As a media professional, lately I’ve been asked — no solicited, begged, beseeched — by several classical music organizations for help with their media needs. It’s getting harder and harder for groups to promote their music in the traditional media.
Mike has started a great thread about programming, and I hope to give it some real thought next week, but today I’m going to digress to a topic that has come up because of the economic mess we’re in. Like most of us who work in classical music radio, I go to a lot of […]