Those of us in the biz have studied at length how classical radio can survive, or even thrive, when its main proponents are in serious decline. Alex Ross posts a scary graph in his Feb. 3rd article in the New Yorker. Every classical organization in America should print out this graph, pin it on the bulletin board, and ponder what is to [...]
Tag Archives | PRPD
After four days at the PRPD I’m trying to process the many voices competing in my head. The big, overarching question we radio types ask ourselves every year is How do we increase our audience?
Here’s a tease for Monday’s post: Today some very strong words from Bruce Theriault, Senior VP for Radio of the Corporation for Public Broadcasting, who said we need to “throw open the doors” to diversity, to new people with new ideas, to young people who understand converging media formats, and to look around us and [...]
There are lots of sessions going on at the Public Radio Program Director’s meeting, but of course on this blog I’m just reporting on the classical music ones. This morning was a session on fundraising, and I’m pretty sure the stations don’t want me to give away the secrets of how they’re planning to persuade [...]