Catching Up On the News

Classical radio is not quite ready to bite the dust just yet! Two brand new 24-hour classical services in three markets are gearing up to go live this fall:

In Columbus, Ohio a new 24 hour classical station is about to start up.  Ohio State University’s WOSU is acquiring an adult alternative rock station and relaunching the frequency in the fall as Classical 101.  WOSU at 89.7, now dual format, will become an all news station carrying mostly NPR programs.  You can read about it here, on the WOSU website.

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Classical Music Radio Should Be Listed As An Endangered Species

Two recent news items ought to make your head whirl. The first is from current.org which is the online arm of Current, the pubcasting journal.

The latest analysis from public radio’s Grow the Audience project identifies a “short list” of market factors that drive performance of individual NPR News stations–namely education levels, competition within each market for NPR News listeners and the presence of key psychographic segments.

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