All Entries in the "Aud. Develop" Category
Quick Takes: How about thinking INSIDE the box? and request time!
A completely overused statement “thinking outside the box” needs to be reworked and soon. I used to love using it, but now I feel it is a cop out statement as if to say we are going to try something new and different and if it doesn’t work, well at least we tried! Also my [...]
Terry Teachout and how we go from Zero to Hero! – plus a mini tribute
Ernest Fleischmann passed and I had one treasured experience with him that I want to share, but first to Terry Teachout. Terry I say thank you for your article raising the question of eliminating regional orchestras, yes thank you! He opened an even bigger debate than in my Context/Urtext post (it is somewhat related) which [...]
It needs to be about CONTEXT not URTEXT!!!!
At Cliburn last year I kept hearing “it has to be about the music”. I’m sorry MUSIC IS NOT ABOUT MUSIC, it’s about everything else! We spend so much time focusing on trying to get people to fall in love with music and with what we do. This will only happen when we do the [...]
The Audience….who are they…and why do they do that?
So there he is right in the center, and every time I turn around he’s still asleep? Wait a second why is that person leaving without even applauding, climbing over other patrons, was our performance that bad that you couldn’t wait for even one curtain call? Are they just rude or is there something wrong [...]
Quick Takes: The Gold Medal for the greatest Orchestra goes to…..
Another attempt to pit Orchestras against each other in an unofficial “Olympics” at Carnegie is a real head scratcher. What is the prize, who actually cares and what is the point? Thankfully Alex Ross provides some sanity but what is interesting is how Orchestras making the Carnegie pilgrimage seem to think it is a magic [...]
More ASS in clASSical – Unexplain This!
So I’m late in getting to the widely panned Philly marketing campaign Unexpect Yourself. Now to their credit it has created a lot of buzz in the blogosphere but whether it translates into sales and repeat business….well time will tell. What marketing in general seems to lack is creating a connection to relevancy with this [...]
Quick Takes: Putting your mouth where the money is!
We have all heard it word of mouth is the best form of advertising, and who would doubt it? Problem is it is both hard to quantify and to come up with data to prove its effectiveness, or so I thought……
Quick Takes: Gesturing….
My teacher Jorge Mester the first time I met him asked me this simple question “What is conducting?” I was stumped and after several feeble attempts to describe what conducting is (which is what I wanted to do with my life!) he helped me work it out. That lesson was the most profound he ever [...]
Concert Companion….Bring a Friend to the CSO!
I’m a big fan of technology, I’m always bummed out when something I have is super seeded by a new model. I still have that old crusty 1st generation ipod touch (18 months old!). I was intrigued like many when the Concert Companion first came out, a device to enhance the understanding of the concert [...]
Book Review – The Savvy Musician by Dr David Cutler
So you want to be a musician? and Are There Too Many Musicians? These are two questions asked in the introduction by Dr David Cutler author of the soon to be released book The Savvy Musician. With doom and gloom seemingly around every corner for the arts, this book is a like a GPS for [...]
Back to School Special!!!
Next week my class The Audience Connection starts up again and like last year it will be podcast and I will post highlights at Houndbite. This class deals with current affairs in the arts world and so just like last year, I am asking for topic requests. Either send one as a comment on this [...]
How about Savvy Music Schools?
The Savvy Musician, a book by Dr. David Cutler comes out in November. There is some publicity being generated about the book’s upcoming release and the potential impact it might have on those musicians seeking careers in non traditional venues. I haven’t read it (advanced copies are available) but an article about it raises some [...]
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