All Entries in the "Aud. Develop" Category
More ASS in clASSical – Unexplain This!
So I’m late in getting to the widely panned Philly marketing campaign Unexpect Yourself. Now to their credit it has created a lot of buzz in the blogosphere but whether it translates into sales and repeat business….well time will tell. What marketing in general seems to lack is creating a connection to relevancy with this [...]
Quick Takes: Putting your mouth where the money is!
We have all heard it word of mouth is the best form of advertising, and who would doubt it? Problem is it is both hard to quantify and to come up with data to prove its effectiveness, or so I thought……
Quick Takes: Gesturing….
My teacher Jorge Mester the first time I met him asked me this simple question “What is conducting?” I was stumped and after several feeble attempts to describe what conducting is (which is what I wanted to do with my life!) he helped me work it out. That lesson was the most profound he ever [...]
Concert Companion….Bring a Friend to the CSO!
I’m a big fan of technology, I’m always bummed out when something I have is super seeded by a new model. I still have that old crusty 1st generation ipod touch (18 months old!). I was intrigued like many when the Concert Companion first came out, a device to enhance the understanding of the concert [...]
Book Review – The Savvy Musician by Dr David Cutler
So you want to be a musician? and Are There Too Many Musicians? These are two questions asked in the introduction by Dr David Cutler author of the soon to be released book The Savvy Musician. With doom and gloom seemingly around every corner for the arts, this book is a like a GPS for [...]
Back to School Special!!!
Next week my class The Audience Connection starts up again and like last year it will be podcast and I will post highlights at Houndbite. This class deals with current affairs in the arts world and so just like last year, I am asking for topic requests. Either send one as a comment on this [...]
How about Savvy Music Schools?
The Savvy Musician, a book by Dr. David Cutler comes out in November. There is some publicity being generated about the book’s upcoming release and the potential impact it might have on those musicians seeking careers in non traditional venues. I haven’t read it (advanced copies are available) but an article about it raises some [...]
Having our Cross-over to Bear: Concert Snapshot – Chris O’Riley
A funny thing happened on the way to the Dakota: a new magazine came across my path. It’s called “Listen – Life With Classical Music.” Actually I don’t know if it’s new but it’s definitely new to me. What caught my eye was an article on Erich Korngold and his travails for having the …… [...]
Response to Joe: Bursting the Programming Bubble…on the road again!
Joe over on Butts in Seats challenged our blogging community regarding programming and Bill as usual hit a slam dunk. My take is that we place too much faith in programming as being the answer to our woes when the real problems lie in the attitudes and motivations behind the programming. This notion we have [...]
Plugging the Holes before Filling the Barrel (2009) – Opposite World!…..
Two articles jumped out at me over the weekend. Both reminded me of the constant tail chasing that goes on in the arts world. Sometimes we get so far behind our audience’s needs, that we end up doing either what we should have been doing all along but a little too late, or the opposite [...]
Be A…part?
There is constant debate on what relationship an artist needs to have with their audience, and whether there needs to be one at all! I mean who needs ticket sales, donations or any audience at all really? Oh yeah, ALL OF US, not to mention what does the audience need?… I need to get something [...]
Concert Snapshot: Revelations in the Courthouse Room (with apologies to Harry Partch)
I started off as a musical conservative. I admit that. If it was written after 1900 I wasn’t interested. Then I went to Eastman….
JW Turner wrote:
Bill Eddins wrote:
patty wrote:
Drew McManus wrote:
Ron Spigelman wrote: