I am enjoying a back and forth with Geraldine regarding the role of the new Music Director from my November 11 New Conductor Smell post. I did not enjoy reading however of what is breaking with the Syracuse Symphony with whom I am working this week. I have many friends in the group, they are phenomenal and I so enjoy being here, it never feels like work. I guess I’m an insider but rather than dwell on the specifics of the situation, I want to riff on where I think in general we could make some inroads….this Sunday we perform in a Cathedral….
Aud. Develop
More ASS in clASSical: The secret to enlightenment….BEER!
How could we have missed it, the answer to what ails Classical Music is in fact…..ale! If all else fails then isn’t alcohol always the answer….hmmm. This according to Louise Jury the “chief arts correspondent” for the London Evening Standard, which I remember as the paper (when I was a student in London) I never needed to buy simply because no one commuting home (it is sold outside tube stations) would ever keep it, so I always had my choice of copies to read! Again here we go with the inane and the ridiculous and the worst of it is that it is not an original idea, and it has already failed before….
Quick Takes: How about thinking INSIDE the box? and request time!
A completely overused statement “thinking outside the box” needs to be reworked and soon. I used to love using it, but now I feel it is a cop out statement as if to say we are going to try something new and different and if it doesn’t work, well at least we tried! Also my new Audience Connections class has begun (16 students!) and like I do every year I am asking for requests of arts related topics and current events for us to discuss in class, and I will post the audio! Bottom left is the Audience Connection tab if you want to listen to podcasts and read related articles…now to the box….
Terry Teachout and how we go from Zero to Hero! – plus a mini tribute
Ernest Fleischmann passed and I had one treasured experience with him that I want to share, but first to Terry Teachout. Terry I say thank you for your article raising the question of eliminating regional orchestras, yes thank you! He opened an even bigger debate than in my Context/Urtext post (it is somewhat related) which is: what is the definition of the word “artistic”?…..
It needs to be about CONTEXT not URTEXT!!!!
At Cliburn last year I kept hearing “it has to be about the music”. I’m sorry MUSIC IS NOT ABOUT MUSIC, it’s about everything else! We spend so much time focusing on trying to get people to fall in love with music and with what we do. This will only happen when we do the opposite first i.e It’s time for us to be into them! Trying to tap into their pulse still puts us on the outside looking in, the goal should be to become part of their bloodstream…..
The Audience….who are they…and why do they do that?
So there he is right in the center, and every time I turn around he’s still asleep? Wait a second why is that person leaving without even applauding, climbing over other patrons, was our performance that bad that you couldn’t wait for even one curtain call? Are they just rude or is there something wrong with me, oh no IS THAT THE CRITIC??? !!! We need to stop concluding that this is about us…….(even though it might be)
Quick Takes: The Gold Medal for the greatest Orchestra goes to…..
Another attempt to pit Orchestras against each other in an unofficial “Olympics” at Carnegie is a real head scratcher. What is the prize, who actually cares and what is the point? Thankfully Alex Ross provides some sanity but what is interesting is how Orchestras making the Carnegie pilgrimage seem to think it is a magic bullet to spur ticket sales back at home……
More ASS in clASSical – Unexplain This!
So I’m late in getting to the widely panned Philly marketing campaign Unexpect Yourself. Now to their credit it has created a lot of buzz in the blogosphere but whether it translates into sales and repeat business….well time will tell. What marketing in general seems to lack is creating a connection to relevancy with this and many other tag lines going for a just try it kind of E Harmony vibe. There is an incredible study out there that marketers should take note of that is not sexy but is relevant and might change the philosophy of sending out the message into sending out the messenger(s)…..