All Entries in the "Media" Category
Things that move….
I’m in the midst of the busiest schedule of my life in Lake Placid and in Syracuse, with 3 (this week 5) concerts a week till mid August, but that doesn’t mean there is no time to be moved….just not much time to write about it! Yesterday something struck me and a friend shared with [...]
It needs to be about CONTEXT not URTEXT!!!!
At Cliburn last year I kept hearing “it has to be about the music”. I’m sorry MUSIC IS NOT ABOUT MUSIC, it’s about everything else! We spend so much time focusing on trying to get people to fall in love with music and with what we do. This will only happen when we do the [...]
Another Message Control Fail…Practice, Practice, Practice
How do you get to Carnegie Hall?….You know the line. The Oregon Symphony has been invited, they have asked the city to help pay for the trip, and the message in the paper? Cue the closing of fire stations, mixed in with a defensive posture and vitriolic comments mostly against the funding and now it [...]
Message Control and the Clouds in the Silver Lining….
Three different groups announced financial news that will have a big impact on their respective organizations, but with each announcement the negative is the focus with little or no regard for the impact the actual announcement might have on their constituents confidence going forward. It’s We’re a 4 Alarm Dumpster fire, run for your lives!…meets…sheesh [...]
More ASS in clASSical – Unexplain This!
So I’m late in getting to the widely panned Philly marketing campaign Unexpect Yourself. Now to their credit it has created a lot of buzz in the blogosphere but whether it translates into sales and repeat business….well time will tell. What marketing in general seems to lack is creating a connection to relevancy with this [...]
Lest We….Lebrecht!
I have always been a fan of Norman Lebrecht. His book Mahler Remembered is an anthology of recollections from friends, colleagues, observers, critics and the like. The personal nature of the book drew me in giving me some sense of Mahler the man along with the times he lived in, going beyond his musical prowess. [...]
Quick Takes: Putting your mouth where the money is!
We have all heard it word of mouth is the best form of advertising, and who would doubt it? Problem is it is both hard to quantify and to come up with data to prove its effectiveness, or so I thought……
Grammys? Who cares!!!!
It’s that time of year again. The Grammy Awards are all the talk of the business, and once again there is the yearly bellyaching about how the Classical Grammy awards aren’t shown on TV. Well……. who cares?
Quick Takes: And for the Record(ing) we need to go more “GaGa!”
While the rest of the universe is scratching their heads and debating how Taylor Swift won the Grammy for album of the year, the Internet broadcast of the Classical awards from earlier in the day on Sunday left me perplexed…and the sad thing is, it’s maybe just me who is. It seems not only are [...]
Mad Mad Men…. putting the Con in Contra
For our Mad Men tribute I came across a real head scratcher. It is hard to believe that the New York Times prints such dreck sometimes, but that they did when an article was posted with the hypothetical argument to turn the video game Guitar Hero into Orchestra Hero. This is an ASS in clASSical [...]
It’s Worse Than We Thought….
I have noticed lately, with some horror, what now passes for “Arts journalism.” Arts journalism, especially Classical Music journalism, seems to have taken a dive. The expression “dumbing down” comes to mind. Or perhaps that’s just self-preservation on their part.
Two Takes – Entrepreneurship and Michelle Obama’s Speech
My class brings current blog posts and/or articles to debate, 3 on Tuesday and 3 on Thursday. In the clips below first Mackenna and I discuss the perception of what an entrepreneur is from an article by David Cutler, author of the soon to be released Savvy Musician. Then 3 of them on Tuesday brought [...]
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