All Entries Tagged With: "attracting younger audiences"
More ASS in clASSical – Unexplain This!
So I’m late in getting to the widely panned Philly marketing campaign Unexpect Yourself. Now to their credit it has created a lot of buzz in the blogosphere but whether it translates into sales and repeat business….well time will tell. What marketing in general seems to lack is creating a connection to relevancy with this [...]
Quick Takes: Putting your mouth where the money is!
We have all heard it word of mouth is the best form of advertising, and who would doubt it? Problem is it is both hard to quantify and to come up with data to prove its effectiveness, or so I thought……
Quick Takes: What is Success?
The word success is defined for many in the performing arts as the accomplishing of a personal goal, to be continuously engaged, to reach higher positions, to be critically acclaimed and all of the above. Is it really success when it is only about ourselves? Is success not something that also given from [...]
Mad Mad Men…. putting the Con in Contra
For our Mad Men tribute I came across a real head scratcher. It is hard to believe that the New York Times prints such dreck sometimes, but that they did when an article was posted with the hypothetical argument to turn the video game Guitar Hero into Orchestra Hero. This is an ASS in clASSical [...]
Concert Companion….Bring a Friend to the CSO!
I’m a big fan of technology, I’m always bummed out when something I have is super seeded by a new model. I still have that old crusty 1st generation ipod touch (18 months old!). I was intrigued like many when the Concert Companion first came out, a device to enhance the understanding of the concert [...]
Back to School Special!!!
Next week my class The Audience Connection starts up again and like last year it will be podcast and I will post highlights at Houndbite. This class deals with current affairs in the arts world and so just like last year, I am asking for topic requests. Either send one as a comment on this [...]
Dancing Maestros on the Jumbotron……
In a “review” by Lawrence Johnson, he ranted about the use of the Jumbotrons at the Ravinia festival. OK I can see that there might be some who want the “traditional” experience, but the setting is far from traditional in the concert going sense, accessibility is something that needs to be taken into consideration and [...]
Response to Joe: Bursting the Programming Bubble…on the road again!
Joe over on Butts in Seats challenged our blogging community regarding programming and Bill as usual hit a slam dunk. My take is that we place too much faith in programming as being the answer to our woes when the real problems lie in the attitudes and motivations behind the programming. This notion we have [...]
Be A…part?
There is constant debate on what relationship an artist needs to have with their audience, and whether there needs to be one at all! I mean who needs ticket sales, donations or any audience at all really? Oh yeah, ALL OF US, not to mention what does the audience need?… I need to get something [...]
Plugging the Holes before Filling the Barrel (2009) – We Salute You!…
My first Music Directorship was with the San Angelo Symphony (TX), and there were a lot of trial by fire moments that one can normally expect first time up at the plate. From the very beginning though I had always thought of an orchestra as a community service organization…..
Plugging the Holes before Filling the Barrel (2009) – BOGO
Last year I published 5 posts under the Plugging the Holes category dealing with subscriber retention and audience recruitment utilizing the best advocates of all ….our subscribers and our orchestra! Two articles that I read this week have spurred me to continue the category…..
Speed Dating BSO style and “I see Old people!”….
Is there still a school of thought that says just get them to the hall, you know the young ones and they will be hooked forever? Seems like the Boston Symphony marketing folks are doing their best to prove Einstein’s theory of insanity:
……..doing the same thing over and over again and expecting different results…….
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