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Tag Archives | attracting younger audiences

How to turn up the quiet…by Alecia Lawyer

With several incidents of conductors stopping performances for children (this article from Dayton) and cell phones (seemingly the only way to make the news these days), it begs the question especially in the case of children: is there something short of ostracizing them (and their parents) that can be done to allow quiet in a […]

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Moneyball meets the Mellonball!

So a hot blow in Miami meets a cold blast in Denver as two completely different orchestras try out two models for attracting audiences.  There are huge differences between the future plans for the New World Symphony and the Colorado Symphony, not the least of which is the fact that in Miami they are using […]

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Swimming Upstream with Sandow….

Firstly Greg Sandow is one of the first bloggers I started to read regularly, and I still do.  I have met him, I admire him and respect him greatly.  I think his recent post though about relevance doesn’t take an important thing into account, which is that a determination of what is relevant is not really our […]

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Classical Music is….Undead?

One of my pet peeves is the insane and fruitless pursuit of new audiences with marketing techniques that are so insincere and gimmicky, that we end up losing audiences! From Guitar Hero contests to DJ’s at an Opera house to $50,000 being spent on a cupcake program, it seems we try to do anything we […]

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