All Entries Tagged With: "attracting younger audiences"
Quick Takes: How about thinking INSIDE the box? and request time!
A completely overused statement “thinking outside the box” needs to be reworked and soon. I used to love using it, but now I feel it is a cop out statement as if to say we are going to try something new and different and if it doesn’t work, well at least we tried! Also my [...]
Terry Teachout and how we go from Zero to Hero! – plus a mini tribute
Ernest Fleischmann passed and I had one treasured experience with him that I want to share, but first to Terry Teachout. Terry I say thank you for your article raising the question of eliminating regional orchestras, yes thank you! He opened an even bigger debate than in my Context/Urtext post (it is somewhat related) which [...]
It needs to be about CONTEXT not URTEXT!!!!
At Cliburn last year I kept hearing “it has to be about the music”. I’m sorry MUSIC IS NOT ABOUT MUSIC, it’s about everything else! We spend so much time focusing on trying to get people to fall in love with music and with what we do. This will only happen when we do the [...]
More ASS in clASSical – Unexplain This!
So I’m late in getting to the widely panned Philly marketing campaign Unexpect Yourself. Now to their credit it has created a lot of buzz in the blogosphere but whether it translates into sales and repeat business….well time will tell. What marketing in general seems to lack is creating a connection to relevancy with this [...]
Quick Takes: Putting your mouth where the money is!
We have all heard it word of mouth is the best form of advertising, and who would doubt it? Problem is it is both hard to quantify and to come up with data to prove its effectiveness, or so I thought……
Quick Takes: What is Success?
The word success is defined for many in the performing arts as the accomplishing of a personal goal, to be continuously engaged, to reach higher positions, to be critically acclaimed and all of the above. Is it really success when it is only about ourselves? Is success not something that also given from ourselves to [...]
Mad Mad Men…. putting the Con in Contra
For our Mad Men tribute I came across a real head scratcher. It is hard to believe that the New York Times prints such dreck sometimes, but that they did when an article was posted with the hypothetical argument to turn the video game Guitar Hero into Orchestra Hero. This is an ASS in clASSical [...]
Concert Companion….Bring a Friend to the CSO!
I’m a big fan of technology, I’m always bummed out when something I have is super seeded by a new model. I still have that old crusty 1st generation ipod touch (18 months old!). I was intrigued like many when the Concert Companion first came out, a device to enhance the understanding of the concert [...]
Back to School Special!!!
Next week my class The Audience Connection starts up again and like last year it will be podcast and I will post highlights at Houndbite. This class deals with current affairs in the arts world and so just like last year, I am asking for topic requests. Either send one as a comment on this [...]
Dancing Maestros on the Jumbotron……
In a “review” by Lawrence Johnson, he ranted about the use of the Jumbotrons at the Ravinia festival. OK I can see that there might be some who want the “traditional” experience, but the setting is far from traditional in the concert going sense, accessibility is something that needs to be taken into consideration and [...]
Response to Joe: Bursting the Programming Bubble…on the road again!
Joe over on Butts in Seats challenged our blogging community regarding programming and Bill as usual hit a slam dunk. My take is that we place too much faith in programming as being the answer to our woes when the real problems lie in the attitudes and motivations behind the programming. This notion we have [...]
Be A…part?
There is constant debate on what relationship an artist needs to have with their audience, and whether there needs to be one at all! I mean who needs ticket sales, donations or any audience at all really? Oh yeah, ALL OF US, not to mention what does the audience need?… I need to get something [...]
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