Yet another article on how to save Classical Music or at least in this case live concerts. On the list: Slow down Bach, clap between movements and after solos, the score is only a suggestion so improvise….I think more cowbell would be as good as a suggestion!…
Tag Archives | attracting younger audiences
How to turn up the quiet…by Alecia Lawyer
With several incidents of conductors stopping performances for children (this article from Dayton) and cell phones (seemingly the only way to make the news these days), it begs the question especially in the case of children: is there something short of ostracizing them (and their parents) that can be done to allow quiet in a [...]
Moneyball meets the Mellonball!
So a hot blow in Miami meets a cold blast in Denver as two completely different orchestras try out two models for attracting audiences. There are huge differences between the future plans for the New World Symphony and the Colorado Symphony, not the least of which is the fact that in Miami they are using [...]
Swimming Upstream with Sandow….
Firstly Greg Sandow is one of the first bloggers I started to read regularly, and I still do. I have met him, I admire him and respect him greatly. I think his recent post though about relevance doesn’t take an important thing into account, which is that a determination of what is relevant is not really our [...]
Classical Music is….Undead?
One of my pet peeves is the insane and fruitless pursuit of new audiences with marketing techniques that are so insincere and gimmicky, that we end up losing audiences! From Guitar Hero contests to DJ’s at an Opera house to $50,000 being spent on a cupcake program, it seems we try to do anything we [...]
Treating Patrons Like Kids….DON’T DO THAT!!!!! – Update: Response
Creativity is not only for the artists. A patron interfaces with an arts institution long before they get there, and time and time again the visitors guidelines and etiquette policies read as though buying a ticket is a passport to not being able to do anything coupled with an assumption that you know nothing, and [...]
Build a Bridge, NOT a Lighthouse!
It occurs to me that the state of the economy seems to shift only incrementally either way, yet orchestras continue to hope that innovation and drastic action will let the good times roll. We may be stuck with the current economic conditions for years to come, and unless we have a multi billion dollar angel [...]
A Little Help Here – part 3 – the inherit audience!
I’m now up in Lake Placid beginning my Summer stint having flown from Boston to Saranac Lake with the Stanley Cup behind my left ear! (pictures are below). I thought part 2 was it, but for those who crave the young audience, I think we need to stop dreaming of the challenge of the unknown, [...]