Last year I published 5 posts under the Plugging the Holes category dealing with subscriber retention and audience recruitment utilizing the best advocates of all ….our subscribers and our orchestra! Two articles that I read this week have spurred me to continue the category…..
attracting younger audiences
Speed Dating BSO style and “I see Old people!”….
Is there still a school of thought that says just get them to the hall, you know the young ones and they will be hooked forever? Seems like the Boston Symphony marketing folks are doing their best to prove Einstein’s theory of insanity:
……..doing the same thing over and over again and expecting different results…….
The Middle (Golden) Age…..
Some seriously good naval gazing into the future of Classical music is going on over on Greg Sandow’s blog. Really detailed posts (there will be 5 in the series) covering a lot of ground and summarizing in his view where things appear to be headed and what to do about it. I do think though that the issue of the average age of the audience is not as alarming as it appears, and quite possibly is something to celebrate…..
More ASS in clASSical – Off their “Rockers”
The bar keeps lowering, but in this case it’s the whammy bar! It seems the lack of marketing creativity is so prevalent that it in itself is becoming creative! It’s time to be in awe of the latest believe it or not marketing connection being made between Pop and Classical, so strap on a plastic Guitar with 5 buttons to get those $70 Symphony seats sold!……..