So a hot blow in Miami meets a cold blast in Denver as two completely different orchestras try out two models for attracting audiences. There are huge differences between the future plans for the New World Symphony and the Colorado Symphony, not the least of which is the fact that in Miami they are using [...]
Tag Archives | Aud. Develop
A funny thing happened on the way to the Dakota: a new magazine came across my path. It’s called “Listen – Life With Classical Music.” Actually I don’t know if it’s new but it’s definitely new to me. What caught my eye was an article on Erich Korngold and his travails for having the …… [...]
We all have our favorite TV or Radio shows that we watch or listen to regularly, whether they be a guilty pleasure, relaxation, passing time in the car etc…One of the best shows of the TV season was the Fox show “Lie to Me” and in the very intense season finale Dr. Cal Lightman played [...]
I’m 41 today yikes….On the theme of free tickets, when there are empty seats there is an opportunity for outreach. Subscribers have a choice of what to do with their tickets if they are not able to attend such as to give them to friends/family etc.. or to take a tax deduction. There is another [...]
Last year I published 5 posts under the Plugging the Holes category dealing with subscriber retention and audience recruitment utilizing the best advocates of all ….our subscribers and our orchestra! Two articles that I read this week have spurred me to continue the category…..
Strangely, I have lately run across a certain mentality in the orchestra business that I thought was heading into extinction. Silly me.
It occurred to me recently that in many ways that when we talk about orchestras much of what we refer to is somewhat … abstract.
It’s a sign of the times, and in any other economic situation I would declare it the rebirth of Reason in the World. Instead it’s just kinda depressing.