All Entries Tagged With: "Aud. Develop"
Having our Cross-over to Bear: Concert Snapshot – Chris O’Riley
A funny thing happened on the way to the Dakota: a new magazine came across my path. It’s called “Listen – Life With Classical Music.” Actually I don’t know if it’s new but it’s definitely new to me. What caught my eye was an article on Erich Korngold and his travails for having the …… [...]
Lie to Me!…..
We all have our favorite TV or Radio shows that we watch or listen to regularly, whether they be a guilty pleasure, relaxation, passing time in the car etc…One of the best shows of the TV season was the Fox show “Lie to Me” and in the very intense season finale Dr. Cal Lightman played [...]
Plugging the Holes before Filling the Barrel (2009) – Put it in the Bank….
I’m 41 today yikes….On the theme of free tickets, when there are empty seats there is an opportunity for outreach. Subscribers have a choice of what to do with their tickets if they are not able to attend such as to give them to friends/family etc.. or to take a tax deduction. There is another [...]
Plugging the Holes before Filling the Barrel (2009) – BOGO
Last year I published 5 posts under the Plugging the Holes category dealing with subscriber retention and audience recruitment utilizing the best advocates of all ….our subscribers and our orchestra! Two articles that I read this week have spurred me to continue the category…..
SCHUBERT!!! WE SHOULD BE PLAYING SCHUBERT!!!
Strangely, I have lately run across a certain mentality in the orchestra business that I thought was heading into extinction. Silly me.
Étoile du Nord – Volume I
It occurred to me recently that in many ways that when we talk about orchestras much of what we refer to is somewhat … abstract.
To Laugh? To Cry?
It’s a sign of the times, and in any other economic situation I would declare it the rebirth of Reason in the World. Instead it’s just kinda depressing.
Soul Food for Thought
We’re coming up on MLK Jr. day so it is time to reflect on what I’ve been doing the past couple of months.
2009 – The Year of the Audience….let’s hope!
Could this be the year with seemingly inevitable economic woes painting a bleak picture for individual, corporate and foundation support and most importantly ticket sales, that while strategizing we collectively all ask the question……well what does the audience want? It’s not so much that we need to hit the reset button, but we do need [...]
Behind the Times (again…)
I had a wonderful experience today in the Art world. Unfortunately it was not in the Classical Music business. Rather it was the Theater that provided me with some insights, and I’m left wondering (again) why we are stuck doing things in classical music that make absolute no sense to our public. Again……..
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