2009 – The Year of the Audience….let’s hope!

Could this be the year with seemingly inevitable economic woes painting a bleak picture for individual, corporate and foundation support and most importantly ticket sales, that while strategizing we collectively all ask the question……well what does the audience want? It’s not so much that we need to hit the reset button, but we do need to realize that it’s the audience that has the power to unlock our growth in these times…..

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Behind the Times (again…)

I had a wonderful experience today in the Art world.  Unfortunately it was not in the Classical Music business.  Rather it was the Theater that provided me with some insights, and I’m left wondering (again) why we are stuck  doing things in classical music that make absolute no sense to our public.    Again……..

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