All Entries Tagged With: "audience connection"
Quick Takes: The Gold Medal for the greatest Orchestra goes to…..
Another attempt to pit Orchestras against each other in an unofficial “Olympics” at Carnegie is a real head scratcher. What is the prize, who actually cares and what is the point? Thankfully Alex Ross provides some sanity but what is interesting is how Orchestras making the Carnegie pilgrimage seem to think it is a magic [...]
Passing the Buck(eye)….
Why is it always surrender? Why can’t it be retreat to re-engage, re- strategize to re-connect with a community, or rebuilding instead of tearing down? The Columbus Symphony is going a very strange route and is in danger of being on a one-way street with no turning back allowed by essentially giving over day to [...]
More ASS in clASSical – Unexplain This!
So I’m late in getting to the widely panned Philly marketing campaign Unexpect Yourself. Now to their credit it has created a lot of buzz in the blogosphere but whether it translates into sales and repeat business….well time will tell. What marketing in general seems to lack is creating a connection to relevancy with this [...]
Very STATisfying! – part 1
It’s about Artistic excellence, We want to be the best orchestra this side of the…(insert iconic river or Great Lake here!), We’ve practiced, practiced, practiced…now we want to go to Carnegie Hall. How many times do you hear how great an Executive and/or Music Director wants their orchestra to be, but what does great actually [...]
Quick Takes: Putting your mouth where the money is!
We have all heard it word of mouth is the best form of advertising, and who would doubt it? Problem is it is both hard to quantify and to come up with data to prove its effectiveness, or so I thought……
Adjusting the Seasonings in Salt Lake! – Time to Make a Play!
The Utah Symphony and Opera have been rescued by a very large gift which is great news. A couple of articles about their situation got me thinking more about community outreach and how the tangible resonance of a hall needs to be matched with the resonance felt within and even beyond our communities. More importantly [...]
Hope for the Next Decade: A Call to Arts!
Community Outreach was the catchall category of the last decade in the Orchestra world, and has become so non defined that we take for granted that it’s happening at every orchestra. It most certainly isn’t just because the words are used. It is time to define it for real, give it real teeth and [...]
Quick Takes: Gesturing….
My teacher Jorge Mester the first time I met him asked me this simple question “What is conducting?” I was stumped and after several feeble attempts to describe what conducting is (which is what I wanted to do with my life!) he helped me work it out. That lesson was the most profound he ever [...]
Quick Takes: What is Success?
The word success is defined for many in the performing arts as the accomplishing of a personal goal, to be continuously engaged, to reach higher positions, to be critically acclaimed and all of the above. Is it really success when it is only about ourselves? Is success not something that also given from [...]
Mad Mad Men…. putting the Con in Contra
For our Mad Men tribute I came across a real head scratcher. It is hard to believe that the New York Times prints such dreck sometimes, but that they did when an article was posted with the hypothetical argument to turn the video game Guitar Hero into Orchestra Hero. This is an ASS in clASSical [...]
And Now for Something Completely Different….
So two weeks ago was the 40th anniversary of Monty Python’s Flying Circus first broadcast hence the title, but I have also been thinking about the way orchestras typically go about searching for a Music Director and if this process needs to be done in a very different and more forward thinking way. I believe [...]
Concert Companion….Bring a Friend to the CSO!
I’m a big fan of technology, I’m always bummed out when something I have is super seeded by a new model. I still have that old crusty 1st generation ipod touch (18 months old!). I was intrigued like many when the Concert Companion first came out, a device to enhance the understanding of the concert [...]
JW Turner wrote:
Bill Eddins wrote:
patty wrote:
Drew McManus wrote:
Ron Spigelman wrote: