All Entries Tagged With: "audience trust"
We are for Profit…aren’t we?…..
I am up here in Lake Placid for 6 weeks of concerts in the glorious Adirondacks with the Lake Placid Sinfonietta. Something is really bothering me, even though I am here in paradise. The words not-for-profit have such a negative connotation. I know it’s a widely used categorical description but it’s not accurate in the [...]
It needs to be about CONTEXT not URTEXT!!!!
At Cliburn last year I kept hearing “it has to be about the music”. I’m sorry MUSIC IS NOT ABOUT MUSIC, it’s about everything else! We spend so much time focusing on trying to get people to fall in love with music and with what we do. This will only happen when we do the [...]
The Audience….who are they…and why do they do that?
So there he is right in the center, and every time I turn around he’s still asleep? Wait a second why is that person leaving without even applauding, climbing over other patrons, was our performance that bad that you couldn’t wait for even one curtain call? Are they just rude or is there something wrong [...]
More ASS in clASSical – Unexplain This!
So I’m late in getting to the widely panned Philly marketing campaign Unexpect Yourself. Now to their credit it has created a lot of buzz in the blogosphere but whether it translates into sales and repeat business….well time will tell. What marketing in general seems to lack is creating a connection to relevancy with this [...]
Response to Joe: Bursting the Programming Bubble…on the road again!
Joe over on Butts in Seats challenged our blogging community regarding programming and Bill as usual hit a slam dunk. My take is that we place too much faith in programming as being the answer to our woes when the real problems lie in the attitudes and motivations behind the programming. This notion we have [...]
Plugging the Holes before Filling the Barrel (2009) – Opposite World!…..
Two articles jumped out at me over the weekend. Both reminded me of the constant tail chasing that goes on in the arts world. Sometimes we get so far behind our audience’s needs, that we end up doing either what we should have been doing all along but a little too late, or the opposite [...]
Lie to Me!…..
We all have our favorite TV or Radio shows that we watch or listen to regularly, whether they be a guilty pleasure, relaxation, passing time in the car etc…One of the best shows of the TV season was the Fox show “Lie to Me” and in the very intense season finale Dr. Cal Lightman played [...]
Plugging the Holes before Filling the Barrel (2009) – When Blank Checks Have No Value!
With hand wringing over empty seats and the “papering” arts organizations do to make a hall look respectable, the phrase “not worth the paper it’s written on” comes to mind. There is a golden opportunity to empower the audience to help recruit new audience members with a free ticket and/or referral program…..
Peoria Symphony – Where the walls come tumbling up!
I’ll never forget watching a NBA post game news conference when the winning coach was asked what made him think to put the ball in the hands of a rookie who then scored seemingly at will to win the game. His response and I paraphrase: I didn’t, the guy thought we were in trouble and [...]
Challenge = Opportunity – Undoing the Mess(iaen)
So you’re in a fine restaurant, order a dish, eat a little and decide not to finish or to send it back. Maybe you didn’t like it and wished you had asked more about it before ordering, maybe it was under cooked, or that you liked it but you were full. Question, if you were [...]
2009 – The Year of the Audience….let’s hope!
Could this be the year with seemingly inevitable economic woes painting a bleak picture for individual, corporate and foundation support and most importantly ticket sales, that while strategizing we collectively all ask the question……well what does the audience want? It’s not so much that we need to hit the reset button, but we do need [...]
Not that there’s anything wrong with that!
What is it all coming to? The recession is forcing even major arts organizations to …..gulp……actually program what the audiences want to hear and see! Now what’s that I hear, the big 3 automakers need to build cars that people want to drive! I guess newspapers need to start writing what people want to read! [...]
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