Firstly Greg Sandow is one of the first bloggers I started to read regularly, and I still do. I have met him, I admire him and respect him greatly. I think his recent post though about relevance doesn’t take an important thing into account, which is that a determination of what is relevant is not really our [...]
Tag Archives | audience trust
Treating Patrons Like Kids….DON’T DO THAT!!!!! – Update: Response
Creativity is not only for the artists. A patron interfaces with an arts institution long before they get there, and time and time again the visitors guidelines and etiquette policies read as though buying a ticket is a passport to not being able to do anything coupled with an assumption that you know nothing, and [...]
A Little Help Here!…Part 2
We’ve all heard of no pain…no gain! We all espouse and/or have been told that we need to exercise fiscal responsibility, but what about fiscal accountability? Why is it that in a good year orchestras tout their fiscal responsibility, when in fact sometimes it’s only a good year because some of next year’s advance ticket [...]
Converting the Converted part 1….
I am enjoying a back and forth with Geraldine regarding the role of the new Music Director from my November 11 New Conductor Smell post. I did not enjoy reading however of what is breaking with the Syracuse Symphony with whom I am working this week. I have many friends in the group, they are [...]
We are for Profit…aren’t we?…..
I am up here in Lake Placid for 6 weeks of concerts in the glorious Adirondacks with the Lake Placid Sinfonietta. Something is really bothering me, even though I am here in paradise. The words not-for-profit have such a negative connotation. I know it’s a widely used categorical description but it’s not accurate in the [...]
It needs to be about CONTEXT not URTEXT!!!!
At Cliburn last year I kept hearing “it has to be about the music”. I’m sorry MUSIC IS NOT ABOUT MUSIC, it’s about everything else! We spend so much time focusing on trying to get people to fall in love with music and with what we do. This will only happen when we do the [...]
The Audience….who are they…and why do they do that?
So there he is right in the center, and every time I turn around he’s still asleep? Wait a second why is that person leaving without even applauding, climbing over other patrons, was our performance that bad that you couldn’t wait for even one curtain call? Are they just rude or is there something wrong [...]
More ASS in clASSical – Unexplain This!
So I’m late in getting to the widely panned Philly marketing campaign Unexpect Yourself. Now to their credit it has created a lot of buzz in the blogosphere but whether it translates into sales and repeat business….well time will tell. What marketing in general seems to lack is creating a connection to relevancy with this [...]