So there he is right in the center, and every time I turn around he’s still asleep? Wait a second why is that person leaving without even applauding, climbing over other patrons, was our performance that bad that you couldn’t wait for even one curtain call? Are they just rude or is there something wrong with me, oh no IS THAT THE CRITIC??? !!! We need to stop concluding that this is about us…….(even though it might be)
audience trust
More ASS in clASSical – Unexplain This!
So I’m late in getting to the widely panned Philly marketing campaign Unexpect Yourself. Now to their credit it has created a lot of buzz in the blogosphere but whether it translates into sales and repeat business….well time will tell. What marketing in general seems to lack is creating a connection to relevancy with this and many other tag lines going for a just try it kind of E Harmony vibe. There is an incredible study out there that marketers should take note of that is not sexy but is relevant and might change the philosophy of sending out the message into sending out the messenger(s)…..
Response to Joe: Bursting the Programming Bubble…on the road again!
Joe over on Butts in Seats challenged our blogging community regarding programming and Bill as usual hit a slam dunk. My take is that we place too much faith in programming as being the answer to our woes when the real problems lie in the attitudes and motivations behind the programming. This notion we have to be ahead of the curve, ahead of our time, ahead of the audience might make some in the biz feel good, but it actually can make us less relevant and appear desperate which could end up alienating us from our audiences….
Plugging the Holes before Filling the Barrel (2009) – Opposite World!…..
Two articles jumped out at me over the weekend. Both reminded me of the constant tail chasing that goes on in the arts world. Sometimes we get so far behind our audience’s needs, that we end up doing either what we should have been doing all along but a little too late, or the opposite of we should be doing right now….
Lie to Me!…..
We all have our favorite TV or Radio shows that we watch or listen to regularly, whether they be a guilty pleasure, relaxation, passing time in the car etc…One of the best shows of the TV season was the Fox show “Lie to Me” and in the very intense season finale Dr. Cal Lightman played by Tim Roth said something that I can’t stop thinking about….
Plugging the Holes before Filling the Barrel (2009) – When Blank Checks Have No Value!
With hand wringing over empty seats and the “papering” arts organizations do to make a hall look respectable, the phrase “not worth the paper it’s written on” comes to mind. There is a golden opportunity to empower the audience to help recruit new audience members with a free ticket and/or referral program…..
Peoria Symphony – Where the walls come tumbling up!
I’ll never forget watching a NBA post game news conference when the winning coach was asked what made him think to put the ball in the hands of a rookie who then scored seemingly at will to win the game. His response and I paraphrase:
I didn’t, the guy thought we were in trouble and he stepped up to help the team, he led the leaders and we won the game!
The Peoria Symphony needs someone like that to step up to save their team…well someone has tried and failed, so now someone else needs to ……Time for some Schock treatment!……not a misspelling I assure you…..
Challenge = Opportunity – Undoing the Mess(iaen)
So you’re in a fine restaurant, order a dish, eat a little and decide not to finish or to send it back. Maybe you didn’t like it and wished you had asked more about it before ordering, maybe it was under cooked, or that you liked it but you were full. Question, if you were the chef would you march out to the table to make the customer eat it? Well that’s what Itzhak Perlman did recently in a recital after performing a Messiaen piece. Just like in a restaurant though, he could have instead offered the equivalent of a description of the dish or even better, a take out box…….