Could this be the year with seemingly inevitable economic woes painting a bleak picture for individual, corporate and foundation support and most importantly ticket sales, that while strategizing we collectively all ask the question……well what does the audience want? It’s not so much that we need to hit the reset button, but we do need to realize that it’s the audience that has the power to unlock our growth in these times…..
audience trust
Not that there’s anything wrong with that!
What is it all coming to? The recession is forcing even major arts organizations to …..gulp……actually program what the audiences want to hear and see! Now what’s that I hear, the big 3 automakers need to build cars that people want to drive! I guess newspapers need to start writing what people want to read! In the immortal words of R.E.M:
It’s the end of the world as we know it…..
Let’s hope so, at least for the arts world!….