Joe over on Butts in Seats challenged our blogging community regarding programming and Bill as usual hit a slam dunk. My take is that we place too much faith in programming as being the answer to our woes when the real problems lie in the attitudes and motivations behind the programming. This notion we have to be ahead of the curve, ahead of our time, ahead of the audience might make some in the biz feel good, but it actually can make us less relevant and appear desperate which could end up alienating us from our audiences….
