A completely overused statement “thinking outside the box” needs to be reworked and soon. I used to love using it, but now I feel it is a cop out statement as if to say we are going to try something new and different and if it doesn’t work, well at least we tried! Also my new Audience Connections class has begun (16 students!) and like I do every year I am asking for requests of arts related topics and current events for us to discuss in class, and I will post the audio! Bottom left is the Audience Connection tab if you want to listen to podcasts and read related articles…now to the box….
define the arts
Things that move….
I’m in the midst of the busiest schedule of my life in Lake Placid and in Syracuse, with 3 (this week 5) concerts a week till mid August, but that doesn’t mean there is no time to be moved….just not much time to write about it! Yesterday something struck me and a friend shared with me a clip that reminded me just how we can through music both move and be moved, I also kind of broke an unwritten rule….
We are for Profit…aren’t we?…..
I am up here in Lake Placid for 6 weeks of concerts in the glorious Adirondacks with the Lake Placid Sinfonietta. Something is really bothering me, even though I am here in paradise. The words not-for-profit have such a negative connotation. I know it’s a widely used categorical description but it’s not accurate in the figurative sense and unfortunately on so many occasions when an orchestra’s financial situation is akin to a house on fire often the solution offered is to not to douse the flames, but to destroy the house!….
Terry Teachout and how we go from Zero to Hero! – plus a mini tribute
Ernest Fleischmann passed and I had one treasured experience with him that I want to share, but first to Terry Teachout. Terry I say thank you for your article raising the question of eliminating regional orchestras, yes thank you! He opened an even bigger debate than in my Context/Urtext post (it is somewhat related) which is: what is the definition of the word “artistic”?…..
It needs to be about CONTEXT not URTEXT!!!!
At Cliburn last year I kept hearing “it has to be about the music”. I’m sorry MUSIC IS NOT ABOUT MUSIC, it’s about everything else! We spend so much time focusing on trying to get people to fall in love with music and with what we do. This will only happen when we do the opposite first i.e It’s time for us to be into them! Trying to tap into their pulse still puts us on the outside looking in, the goal should be to become part of their bloodstream…..
More ASS in clASSical – Unexplain This!
So I’m late in getting to the widely panned Philly marketing campaign Unexpect Yourself. Now to their credit it has created a lot of buzz in the blogosphere but whether it translates into sales and repeat business….well time will tell. What marketing in general seems to lack is creating a connection to relevancy with this and many other tag lines going for a just try it kind of E Harmony vibe. There is an incredible study out there that marketers should take note of that is not sexy but is relevant and might change the philosophy of sending out the message into sending out the messenger(s)…..
Very STATisfying! – part 1
It’s about Artistic excellence, We want to be the best orchestra this side of the…(insert iconic river or Great Lake here!), We’ve practiced, practiced, practiced…now we want to go to Carnegie Hall. How many times do you hear how great an Executive and/or Music Director wants their orchestra to be, but what does great actually mean. I contend that for an organization to be great it is others that need to bestow that adjective upon us, not ourselves. After all Olympians never judge themselves. I contend that the goal should always be Organizational Excellence, I want to share a stat…you be the judge….
Adjusting the Seasonings in Salt Lake! – Time to Make a Play!
The Utah Symphony and Opera have been rescued by a very large gift which is great news. A couple of articles about their situation got me thinking more about community outreach and how the tangible resonance of a hall needs to be matched with the resonance felt within and even beyond our communities. More importantly though, it’s now time for Orchestras to stop playing defense in this recession and start to become a player in getting America out of it!……We are faced with possibly the greatest opportunity ever to become relevant, so it’s time get off the bench and fight!…..