All Entries Tagged With: "Music Marketing"
Quick Takes: How about thinking INSIDE the box? and request time!
A completely overused statement “thinking outside the box” needs to be reworked and soon. I used to love using it, but now I feel it is a cop out statement as if to say we are going to try something new and different and if it doesn’t work, well at least we tried! Also my [...]
We are for Profit…aren’t we?…..
I am up here in Lake Placid for 6 weeks of concerts in the glorious Adirondacks with the Lake Placid Sinfonietta. Something is really bothering me, even though I am here in paradise. The words not-for-profit have such a negative connotation. I know it’s a widely used categorical description but it’s not accurate in the [...]
Terry Teachout and how we go from Zero to Hero! – plus a mini tribute
Ernest Fleischmann passed and I had one treasured experience with him that I want to share, but first to Terry Teachout. Terry I say thank you for your article raising the question of eliminating regional orchestras, yes thank you! He opened an even bigger debate than in my Context/Urtext post (it is somewhat related) which [...]
Quick Takes: A Sustainable Business Model…How is it Possible?
It seems that a huge focus in the Symphony world is to create the ideal business model for success. Thousands of hours and millions of dollars are spent on conferences, consultant fees, marketing schemes etc… and yet the secret ingredient, is neither a secret, not does it cost anything. The best business model without it [...]
It needs to be about CONTEXT not URTEXT!!!!
At Cliburn last year I kept hearing “it has to be about the music”. I’m sorry MUSIC IS NOT ABOUT MUSIC, it’s about everything else! We spend so much time focusing on trying to get people to fall in love with music and with what we do. This will only happen when we do the [...]
Another Message Control Fail…Practice, Practice, Practice
How do you get to Carnegie Hall?….You know the line. The Oregon Symphony has been invited, they have asked the city to help pay for the trip, and the message in the paper? Cue the closing of fire stations, mixed in with a defensive posture and vitriolic comments mostly against the funding and now it [...]
Quick Takes: The Gold Medal for the greatest Orchestra goes to…..
Another attempt to pit Orchestras against each other in an unofficial “Olympics” at Carnegie is a real head scratcher. What is the prize, who actually cares and what is the point? Thankfully Alex Ross provides some sanity but what is interesting is how Orchestras making the Carnegie pilgrimage seem to think it is a magic [...]
More ASS in clASSical – Unexplain This!
So I’m late in getting to the widely panned Philly marketing campaign Unexpect Yourself. Now to their credit it has created a lot of buzz in the blogosphere but whether it translates into sales and repeat business….well time will tell. What marketing in general seems to lack is creating a connection to relevancy with this [...]
Quick Takes: Putting your mouth where the money is!
We have all heard it word of mouth is the best form of advertising, and who would doubt it? Problem is it is both hard to quantify and to come up with data to prove its effectiveness, or so I thought……
Quick Takes: Gesturing….
My teacher Jorge Mester the first time I met him asked me this simple question “What is conducting?” I was stumped and after several feeble attempts to describe what conducting is (which is what I wanted to do with my life!) he helped me work it out. That lesson was the most profound he ever [...]
Mad Mad Men…. putting the Con in Contra
For our Mad Men tribute I came across a real head scratcher. It is hard to believe that the New York Times prints such dreck sometimes, but that they did when an article was posted with the hypothetical argument to turn the video game Guitar Hero into Orchestra Hero. This is an ASS in clASSical [...]
Concert Companion….Bring a Friend to the CSO!
I’m a big fan of technology, I’m always bummed out when something I have is super seeded by a new model. I still have that old crusty 1st generation ipod touch (18 months old!). I was intrigued like many when the Concert Companion first came out, a device to enhance the understanding of the concert [...]
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