All Entries Tagged With: "Music Marketing"
Quick Takes: The Gold Medal for the greatest Orchestra goes to…..
Another attempt to pit Orchestras against each other in an unofficial “Olympics” at Carnegie is a real head scratcher. What is the prize, who actually cares and what is the point? Thankfully Alex Ross provides some sanity but what is interesting is how Orchestras making the Carnegie pilgrimage seem to think it is a magic [...]
More ASS in clASSical – Unexplain This!
So I’m late in getting to the widely panned Philly marketing campaign Unexpect Yourself. Now to their credit it has created a lot of buzz in the blogosphere but whether it translates into sales and repeat business….well time will tell. What marketing in general seems to lack is creating a connection to relevancy with this [...]
Quick Takes: Putting your mouth where the money is!
We have all heard it word of mouth is the best form of advertising, and who would doubt it? Problem is it is both hard to quantify and to come up with data to prove its effectiveness, or so I thought……
Quick Takes: Gesturing….
My teacher Jorge Mester the first time I met him asked me this simple question “What is conducting?” I was stumped and after several feeble attempts to describe what conducting is (which is what I wanted to do with my life!) he helped me work it out. That lesson was the most profound he ever [...]
Mad Mad Men…. putting the Con in Contra
For our Mad Men tribute I came across a real head scratcher. It is hard to believe that the New York Times prints such dreck sometimes, but that they did when an article was posted with the hypothetical argument to turn the video game Guitar Hero into Orchestra Hero. This is an ASS in clASSical [...]
Concert Companion….Bring a Friend to the CSO!
I’m a big fan of technology, I’m always bummed out when something I have is super seeded by a new model. I still have that old crusty 1st generation ipod touch (18 months old!). I was intrigued like many when the Concert Companion first came out, a device to enhance the understanding of the concert [...]
Two Takes – Entrepreneurship and Michelle Obama’s Speech
My class brings current blog posts and/or articles to debate, 3 on Tuesday and 3 on Thursday. In the clips below first Mackenna and I discuss the perception of what an entrepreneur is from an article by David Cutler, author of the soon to be released Savvy Musician. Then 3 of them on Tuesday brought [...]
Book Review – The Savvy Musician by Dr David Cutler
So you want to be a musician? and Are There Too Many Musicians? These are two questions asked in the introduction by Dr David Cutler author of the soon to be released book The Savvy Musician. With doom and gloom seemingly around every corner for the arts, this book is a like a GPS for [...]
Dancing Maestros on the Jumbotron……
In a “review” by Lawrence Johnson, he ranted about the use of the Jumbotrons at the Ravinia festival. OK I can see that there might be some who want the “traditional” experience, but the setting is far from traditional in the concert going sense, accessibility is something that needs to be taken into consideration and [...]
Response to Joe: Bursting the Programming Bubble…on the road again!
Joe over on Butts in Seats challenged our blogging community regarding programming and Bill as usual hit a slam dunk. My take is that we place too much faith in programming as being the answer to our woes when the real problems lie in the attitudes and motivations behind the programming. This notion we have [...]
The New Golden Age – Defending the Jury pt. 2
With so much attention being paid to Tsujii (including from me) I wanted to be sure to not overlook the other gold medalist Haochen Zhang, his extraordinary ability and unbelievable upside potential. If not breaking barriers like Tsujii he certainly dispelled a myth and if some feel that the jury took a chance with him, [...]
Cliburn: Striking Human Gold! – Defending the Jury part 1
There are so many things people are hoping for in the winner of the Cliburn. Every 4 years this veritable Piano Olympiad usually picks a winner who possesses pure virtuosity, stage presence and superb musicianship. Expectations are high for the Pianists and the pressure is intense to say the least. This year was different and [...]
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