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Tag Archives | Music Marketing

Functional Dysfunctionality….

Saying you have a dysfunctional family is about the most overused cliche there is (code for we don’t get along), however there is some truth to it when examining a vital part of our constituency and we have the power to change it……

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Moneyball meets the Mellonball!

So a hot blow in Miami meets a cold blast in Denver as two completely different orchestras try out two models for attracting audiences.  There are huge differences between the future plans for the New World Symphony and the Colorado Symphony, not the least of which is the fact that in Miami they are using […]

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Classical Music is….Undead?

One of my pet peeves is the insane and fruitless pursuit of new audiences with marketing techniques that are so insincere and gimmicky, that we end up losing audiences! From Guitar Hero contests to DJ’s at an Opera house to $50,000 being spent on a cupcake program, it seems we try to do anything we […]

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Converting the Converted part 1….

I am enjoying a back and forth with Geraldine regarding the role of the new Music Director from my November 11 New Conductor Smell post.  I did not enjoy reading however of what is breaking with the Syracuse Symphony with whom I am working this week.  I have many friends in the group, they are […]

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Reinventilating – More ASS in clASSical!

It’s been an extended break from posting with 20 performances in the last month, now on Christmas Day looking back at articles from the last few weeks, I came across yet another bright spark who has hit upon what ails Classical Music….it needs a reinvention!  Yawn….Here we go again…..

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mmmm…that new Conductor smell!

It would be a sadly familiar scenario if 2 major orchestras are looking to their new maestros to seemingly solve all of their problems or even save their orchestras….please our egos are already big enough! We as Music Directors may be the leaders but we lead a team, and to suggest that a conductor can […]

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More ASS in clASSical: The secret to enlightenment….BEER!

How could we have missed it, the answer to what ails Classical Music is in fact…..ale!  If all else fails then isn’t alcohol always the answer….hmmm.  This according to Louise Jury the “chief arts correspondent” for the London Evening Standard, which I remember as the paper (when I was a student in London) I never […]

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