I have been writing enthusiastically about Creating Connection (a.k.a building public will for arts and culture) for so long, the folks at Arts Midwest have asked if I would speak enthusiastically about the topic.
On August 28 I will be joining Arts Midwest CEO/President, David Fraher, and Arts Midwest Program Director, Anne Romens, to present the in-depth seminar, Messages that Matter: Tapping into What Audiences Value.
The session is being held just prior to the Arts Midwest conference in Columbus, OH, but you don’t need to be registered for the conference to participate. If you are going to be in the area, I would love to meet you.
As an added bonus, I will be bringing at least one of the members of the Creative Cult that I have written about who will talk about their founding philosophy and the work they are doing.
Hope to see you there.
Here is the session description:
What core values inspire your potential audience to participate in arts, culture, and creativity, and which messages should you use to connect people to your programs?
This in-depth seminar will share the data-driven strategies coming out of Creating Connection that can help strengthen the power of your communications, programming, and outreach. Arts Midwest leaders will discuss a growing body of research around the intersection of creativity and public values, and offer tangible messaging strategies, tools, and real-time examples aimed at helping you attract and retain audiences and connect more deeply with your communities.
Work in tandem with your artistic, marketing, and support staff during this session, and be prepared for hands-on learning that you can take back to your organization to start exploring how your offerings—no matter whether you’re a presenter or an artist or manager—can tap in to the values and motivations of diverse stakeholders.