Community engagement is a common topic in the arts and culture industry. We talk about how important it is. We talk about successful programs that have been executed.
However, there is rarely a discussion about all the time, effort, trial and error involved in executing these programs well. By the time you hear about a program after the fact, you are left to assume that an organization is staffed with brilliant people who effortlessly bask in the adoring gazes of fulfilled participants.
That is why I was pleased to read Rebecca Noon’s account on that Americans for the Arts blog of Trinity Rep’s efforts to involve different community groups in their production of A Christmas Carol.
While it sounds like the participants directed a lot of adoring gazes Trinity Rep’s way, there was a lot of work involved in getting those participants in the room.
The directors of A Christmas Carol had the idea of involving non-profits they admired in the production. They viewed Scrooge as a man who cut himself off from the community and then decides to reconnect with it again. Involving area non-profits was a great way of reinforcing this concept.
Even though they only planned to have two rehearsals with each group, there was a lot of effort involved in making it happen. And not only on the part of the Trinity Rep staff. Part of their planning recognized that the staff and volunteers of non-profit organizations aren’t just sitting around waiting to be asked to participate in something.
While many people were thrilled to perform in such an iconic show, some people couldn’t afford the time it would take to organize. Even for the 18 groups who decided to participate, there was sacrifice that we, as the larger institution, needed to acknowledge and address, and so we got to work addressing them. We allocated small travel and food stipends from the Community Engagement budget; our development department offered trade they have with the parking garage; the education director stepped in as Assistant Director to help rehearse the community groups; we negotiated a limited number of comp tickets with the marketing department; and throughout the run, actors in the show self-organized to provide snacks for the community group’s dressing room. All summer and fall, we worked on this one aspect of A Christmas Carol as a team of artists and administrators, ensuring that our institution could live up to our community’s needs 100% of the time.
Perhaps most importantly, the staff established a context for extending the invitations and addressing expectations before asking the first group to participate:
Invitations would be simple, honest, and transparent, clearly defining what we needed and what we had to offer. Angela would listen closely to what the community groups needed, in order to understand why they were saying yes or no. If we could offer what they needed, then we would. If we couldn’t, we’d tell them why, and end the partnership as friends. No false promises, no agreements that felt like compromises on either side.
This seems to me to be a good set of general guidelines to employ for similar projects. There is a sense of reciprocity. Each group is seen as providing something of value to the other in this opportunity. There isn’t a sense that one group is doing another a favor by providing them with exposure and they would be foolish to turn it down. There is an effort being made to understand barriers and work around them, but no umbrage taken if it doesn’t work out.