The video of ArtPlace America’s CEO Jamie Bennett’s keynote at an Invest Health convening came across my feed recently. What I found valuable in his speech was that he laid out an argument for the value of the arts that didn’t pivot to economic statistics.
Around the 6:50 mark he starts to talk about the factors that influence those who move into a community in making the decision to stay: social offerings; openness to new ideas and people; and aesthetics. He says arts and culture bring all those things and helps people feel rooted in a community.
His definition of art and culture is inline with that expanded definition embraced by everyone from the National Endowment for the Arts and respondents to the recent Culture Track survey. It is the parks and food trucks as well as the opera houses.
He talks about arts and culture as a facilitator of social cohesion citing the observations of drumming circles and informal arts by an anthropologist working at the Field Museum in Chicago. Bennett said that the anthropologist found that the act of “…art making, doing and experiencing art together, acts as a master identity.”
He goes on to say that this was based on observations of immigrants and first generation Americans living in Chicago who participated in drumming circles. As each performed drumming particular to their own cultural background, the group bonded. Bennett says this observation is important because it potentially illustrates that arts and culture is a pathway for integrating society that doesn’t involve assimilation–“I don’t have to become more like you to become more closely bonded.”
The a-ha moment for me came around 9:15 when Bennett mentions that artists are the only asset that exists in any community. Not every community has a waterfront to develop, transportation infrastructure or an anchor institution (i.e. higher ed, medical) around which to build industry. You can count on those who practice and participate in the arts being in your community. With some investment, those people/groups can form the basis around which community cohesion can be cultivated.
He talks about the process of Creative Placemaking as something that has to be particular to each community -“resident centric, locally informed and holistic.” You can’t copy what works somewhere else and expect it to work in your community.
While the local arts community is well-placed to respond to the needs of their community, the challenge to them is to shift their perspective to focus on creating solutions for challenges in their geographic community rather than thinking about responding to their community of donors, subscribers and peer institutions.
As an example, he cites the efforts of Springboard for the Arts in helping to mobilize 600 artists to help mitigate the negative impacts of two years of light rail construction on residents and businesses in St. Paul, MN.
Bennett says the success of this project ran contrary to many of the assumptions and expectations people have. He points out the solution came from artists who already lived in the community. No one was brought in from outside to help save the neighborhood. All the positive associations about arts and culture the project inspired didn’t require the construction of an arts center, nor was it dependent on a physical arts oriented facility or cultural district. The focus was on the human beings involved.
His comment that really intrigued me and I hope is true, is that many of the businesses in the area who benefited from the 150 events the 600 artists created have started diverting promotional money to commissioning work because they saw the events brought in more business than advertising did.
Bennett’s thought process might not immediately satisfy a government official or policy maker that wants the promise of quantifiable results. However, there is something compelling in the argument that the arts and culture community is an already present asset that can be mobilized to effect. If they are soliciting support employing this rationale it will be incumbent upon many arts and cultural entities to start focusing on addressing the challenges in their region rather than doing more what they have done in the past.