Meanwhile, Next Door In Austria

The title of today’s post references the fact yesterday’s post was about cultural funding in Germany. I hadn’t planned it this way, but I wanted to draw attention to the lengths various venues in Austria went to this summer in order to perform in front of live audiences.

According to a piece on Vox, the Salzburg Festival in Vienna went ahead with their centiennial anniversary festival with audiences subject to the following conditions:

Among the rules: Audience members were asked to wear masks and social distance at one meter. Seating capacities were reduced, and every second seat in every concert hall was locked so people couldn’t get around the restrictions. There were no intermissions at performances, or refreshments available.

Simply buying a ticket meant agreeing to engage in contact tracing, if it came to that: Tickets were personalized with names, and audience members had to show an ID when they entered any venue. ..

In the end, the festival attracted more than 76,000 visitors — a little more than a quarter of last year’s — from 39 countries during August. According to the festival’s final report on the event, “not a single positive case has been reported to the authorities.” And of the 3,600 coronavirus tests carried out on the 1,400 people involved in festival preparation, just one came back positive in early July.

What was more interesting to me was the process the Vienna State Opera used to determine the testing schedule for their employees. Encouraged by the success of the Salzburg Festival, they planned to reopen last month and implemented a system of color-coded lanyards to indicate which employees were most at risk for exposure to the Covid virus.

Singers and people working directly with the singers are part of the red group and are tested every week (since they can’t always wear masks or keep distance onstage). Administrators are part of the orange group and are tested every four weeks. The yellow and white groups — people who don’t have close contact with artists, such as delivery people — are only tested if there’s a known exposure. And everyone wears colored lanyards to denote their risk, while groups are instructed to stay apart.

Read the whole article because there are interviews with individual artists about how they are impacted. The tl;dnr version is – artists are risking their health for even less pay than before

The Grass Is Greener In Someone Else’s Museum

I just want to take a moment to brag on some museum friends and also reinforce the idea that one shouldn’t discount the experiences found in small towns as of lower quality.

Long time readers know that before I moved to Georgia, I lived in Portsmouth, OH, a fairly rural town in Appalachia which has often had the misfortune of being the go-to poster child for the opioid epidemic despite having started rebounding from its worst point before other communities even recognized they were in crisis.

When I was living there, the local museum presented the work of Elijah Pierce, a man who started wood carving and barbering at a fairly young age. He did a number of biblical scenes whose imagery he used to support his work as a traveling preacher. Pierce had been born in Mississippi, but settled in Columbus, OH. When the work came to the local museum, they had a couple people talk about Pierce’s work, including a gentleman who would often walk over from the nearby Columbus College of Art and Design where he taught to chat with Pierce in his barber shop, surrounded by many of the carvings.

Last week there was a story in The Art Newspaper about a big show of Pierce’s work at The Barnes Foundation in Philadelphia that contained the following quote (my emphasis):

But when Nancy Ireson, the chief curator of Philadelphia’s Barnes Foundation, first saw them in 2018 she was amazed she had not encountered the work before. Ireson asked her fellow curator Zoé Whitley, the director of London’s Chisenhale Gallery, what she knew about Pierce. “Neither of us had come across his carvings in the siloed contexts of so-called ‘fine art’ exhibitions of 19th and 20th century artists,” Whitley says.

If you type Elijah Pierce’s name into a web search engine now, you will see this show is a big deal with many news stories written about it. (Granted, in the cultural news vacuum created by Covid, this may be less of a feat than it seems. Though the civil rights themes of the work would have likely still gotten traction.)

When I think about the fact I could wander in to look at Pierce’s work for free multiple times at my leisure, which I definitely did, and was able to learn about the work with people who really knew it well–and now people are swooning over the significance of Pierce and his work, it goes to my original point about not discounting the potential quality of an experience.

Gaining access to Pierce’s work was not an anomaly for this museum. There were a number of artists whose work showed there and got picked up by galleries. Some of them I bought before they gained greater notoriety, some I didn’t. Sometimes I regretted that later. I know for a fact that I walked out the door past two gallery owners who were coming down to look at the painting I had purchased and was carrying. Though certainly it wasn’t the only or most prestigious work they were coming to see that trip.

In this particular case, the community benefits from the fact museum directors were people who had curated good relationships over the course of their careers and were able to arrange for some interesting art to show. Likewise, gallery owners trust their judgment and check out work they display–or work with the museum to display the work of artists they represent.

I am sure the number of pieces of Pierce’s work that I saw are just a small portion of what you might see in Philadelphia so I wasn’t getting the blockbuster experience The Barnes Foundation might be offering. However, to drive into Portsmouth, it would be easy to assume you wouldn’t get to experience that small portion. What you definitely wouldn’t get in Philadelphia is an invitation to wander across the street to the museum directors’ home/gallery to nosh on some food and chat–something everyone who showed up for the opening got whether you were an old friend or new.

Dip Your Toe, But Probably Not The Time To Take The Plunge

As I was driving into work today, I heard an NPR story about the 92nd St Y, an event/education space in NYC, and how they have gone virtual during Covid-19.  According to NPR, in a typical year 92 Street Y has about 300,000 people participate in their events. In the last 6 months they have had over 3.4 million people engage with their virtual programming.

My first inclination was to think that if they had successfully monetized their offerings, it was likely due to the fact they are located in NYC and are such a marquee name that Hugh Jackman takes classes there.

It turns out that even with those numbers, they haven’t been financially successful.

BLAIR: And they’re selling tickets. Some programming is free, but they’ve also generated over $3 million in revenue. Still, CEO Seth Pinsky says, despite the income and the massive audience increase, they’ve had to furlough staff and cut salaries.

PINSKY: The hardest part of all of this is that, in spite of all the successes that we’re having, the economics still don’t work. And we’ve been operating on fumes.

BLAIR: Pinsky says he hopes, going forward, the 92nd Street Y can crack the code on how to make this new virtual, now global model a sustainable one. Elizabeth Blair, NPR News.

It should be noted that while $3 million seems great revenue for a lot of us, it is all relative. According to 92nd Street Y’s  financial reports, (much love to them for making it so easy to find), they had $45 million in earned revenue in fiscal year 2019.

For as much as people are saying virtual content is the future, you don’t want to necessarily go all in on this right now. Though obviously, investing energy in in-person content ain’t generating $3 million right now.

Broadway producer Ken Davenport is of the mind that the more paid virtual content that is offered, the quicker that mode of engaging with content will be normalized. He uses the example of younger people paying to watch people stream themselves playing video games.

I am not sure that is the most apt comparison when it comes to streaming live content. I think using your computer to watch someone play a game you, yourself can play on a computer involves a different mode of thinking. There is no live substitute that exists for that experience. Even if you attended a video game tournament in person, and people pack arenas to do just that, you would still end up watching the action play out on a huge screen.

That said, Davenport seems to think there is a separate audience out there that may not necessarily overlap with existing audiences. I am put in mind of the fact that among the top impediments to attending a live event are not having anyone who will accompany them; transportation/distance difficulties; not having the time. There may, in fact, be a local demographic that will engage with a performance that is livestreamed for them.

Davenport writes:

Well first, if you’re a TheaterGoer and you see a TheaterMaker doing something with a price tag attached (and it’ll be much less than a live ticket – because they have to be), considering paying.  You’ll be helping a TheaterMaker.  And TheaterMakers?  Help your peers.  Attend their shows.  Support and you’ll be supported.

But if you want more specifics, then here are my three giant takeaways for TheaterMakers that you MUST do to get on the ground floor of the paid streaming revolution that is coming.

  1. Build a following. You need your own tribe, your own fans, your own community to have a successful career in streaming your art. (That tribe can be any size, but you need to know where they are and be able to communicate with them daily – and yes, social media is great, but nothing beats email.
  2. Stream something. Anything. Start experimenting. Plays. Concerts. One person shows. Try to make it a unique experience for the streaming market so it feels created for it.
  3. Repeat.  Keep doing different things until you find what works for YOU. And after a while you will find something that supports your live stage work. Wouldn’t that be nice?

At my venue we are going to experiment along these lines with a speaker series in October. We will have a live event that is streamed. We are putting the stream on sale a little later than the live event tickets under the philosophy that live streaming is an overflow space to some degree.

After the speaker finishes, there will be a curated Q&A. A half hour after the Q&A we will host online discussions of the topic in Zoom breakout rooms as a way to simulate an after event discussion. The half hour is to allow in-person attendees a little time to get home and log in. The goal is to try to bring the two methods of interaction together in one place. I will let you know how things turn out.

Cirque Got Back In The Air In China

Many have probably heard about the Broadway productions in South Korea which only experienced a brief shutdown thanks to the swift and fairly comprehensive measures the government and productions put in place to combat Covid-19. Come to find out, there is a Cirque du Soleil production in Hangzhou, China which managed to get back into production in May despite China being an early epicenter of the disease. The China show didn’t start performing again until July, however.  It was one of two Cirque productions performing at the time of the article was written. (I am not sure what the other production is. I see Mystere is running in Vegas, but the other Vegas productions don’t start until October.)

During the shutdown period, many of acrobats cobbled together practice routines to maintain their strength and flexibility since their normal training faculties were unavailable. One of the biggest challenges the production faced was that many of their foreign performers had left the country and couldn’t re-enter in order to rejoin the show.  They ended up having to basically revamp the performances and supporting technology to integrate all the changes into the overarching narrative concept.

Over a manic three-week period, “X” hired over a dozen replacement actors and acrobats from troupes across China, who had to be trained and taught the show in its entirety.

Scenes containing foreign stars were replaced and re-choreographed. A duo of figure-skating Russians was swapped out for a group of Cyr wheel performers, who roll around the stage inside giant metal hoops. The high-flying bungee rope artists were substituted for a “water meteor” juggling act. Local trampoline specialists created a simplified version of the show’s original “trampowall” segment, in which the experienced foreign artists would flip and spin off of a high vertical wall.

Changing or cutting acts is routine during Cirque shows, but making so many changes while remaining faithful to the “X” storyline was a huge challenge, according to Chouinard.

[…]

The hardest-working crewmembers were the technical team, who had to adjust the music, graphics, lighting, and animations to fit with the altered show. Each change, meanwhile, had to be discussed and approved by Cirque’s headquarters back in Canada.

What was most surprising to learn was that the Chinese producers, Xintiandi,  were able to continue paying the bills for their idled production even as Cirque du Soleil was filing for bankruptcy protection. Still, despite Xintiandi’s substantial cash reserves, they have been renting out their performance facility to other events in an attempt to offset the reduced income resulting from a mandatory 50% seating capacity and weakened tourism outlook for Hangzhou.

Between February and June, Xintiandi continued to pay staff wages, venue bills, financial payments, and maintenance costs, without earning 1 yuan in income.

The Chinese firm, meanwhile, still has to pay Cirque an annual licensing fee for the show. When Sixth Tone spoke with Xia in July, she said the company was currently negotiating this year’s payment with its Canadian partner, with a slight grimace.

The deep pockets of Xintiandi have enabled the show to absorb these losses, but the current 50% attendance limit means the show can’t run profitably.