On the heels of my post last week, Kevin Berger authored a rambling piece in the LA Times that is notable not just for its topical ignorance and dubious conclusions, but also its magnificent combination of half-truths, current industry jargon, Chicken Little nonsense, and a demonstration of what is truly possible when social media is used intelligently and effectively by a major arts institution.
Why should arts groups focus more on social media? Aren’t orchestra audiences generally older and less willing to plug in and surf? Isn’t it more effective to send out email blasts and good old-fashioned print media, like flyers and subscription forms? As it turns out, probably not.