How Many Are Listening to Radio? Who’s Making Money?

Some surprising statistics from a Jan. 19 post in radio-info.com.  Look carefully at where the real revenue is.  I would say radio is not dead yet!

18.5 million – Total number of subscribers to Sirius XM at the end of last year’s third quarter. The exact count – 18,515,730.

32 million – The number of weekly listeners to Sirius XM non-music channels, from an Arbitron study conducted in October and November. Total listening, including those who listen less frequently, is 35 million. We don’t know what the listening is to the music channels, which don’t accept advertising and weren’t measured.

$37.3 million – Total amount of ad revenue Sirius made in the first nine months of 2009 from the sale of advertising time on its non-music channels. The precise figure was $37,287,000, down from $54,156,000 in the comparable period of 2008.

$1.75 billion – Revenue from subscribers to Sirius XM for the first three quarters of 2009. Up from $1.7 billion the year before. The exact figures are $1,740,477,000 for 2009 and $1,669,700,000 for 2008.

40 million – The number of people who have registered to use online radio service Pandora.

10 million –The number of unique visitors to Pandora each month, on the web and through apps.

$40 million – Pandora’s total revenue for all of 2009, double the $20 million of 2008.

110 million – Number of weekly listeners claimed by the largest terrestrial broadcaster, Clear Channel Radio.

$2 billion – Clear Channel Radio revenue for the first nine months of 2009.

236 million – Number of age 12+ listeners reached by AM/FM radio, per RADAR 103 research by Arbitron.