The Next Generation

A number of stations have been touting their outreach to the younger generation lately.  Their efforts are a response to declining audience numbers overall for classical music. We all know the statistics: classical stations appeal mostly to the over-55 crowd, and the dearth of music education in the schools is not replenishing the pool of available listeners.  Classical stations are a critical part of our infrastructure.  I applaud them for making an effort to reach out. BUT… are they really cultivating a new generation of listeners?  I have my doubts. I am a long-time professional … Continue Reading

More Classical in Nebraska

Some changes at KVNO and NET in Omaha and Lincoln are going to allow more Nebraskans to hear classical music.  From Dr. Michael Hilt, Associate Dean and Professor of Communication at the University of Nebraska at Omaha: Both KVNO and NET Radio are classical music stations … The KVNO service area (Omaha metropolitan area) will be expanded through the entire state from roughly 10 p.m. to 5 or 6 a.m. seven days a week.  NET Radio will have its Monday through Friday afternoon program (1-4 p.m.) on the air in Omaha.  I would say … Continue Reading

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