One option for preserving the performing arts is often mentioned is a greater use of multi-media either in a performance or as a medium to transmit the performance. However, reading an article on Time magazine’s website (h/t Tyler Cowen, Marginal Revolution) about how it is more difficult to remember things you read in electronic format versus paper format, I wondered if moving to electronic media might be a disservice to the arts.
Second, the book readers seemed to digest the material more fully. Garland explains that when you recall something, you either “know” it and it just “comes to you” — without necessarily consciously recalling the context in which you learned it — or you “remember” it by cuing yourself about that context and then arriving at the answer. “Knowing” is better because you can recall the important facts faster and seemingly effortlessly.
“What we found was that people on paper started to ‘know’ the material more quickly over the passage of time,” says Garland. “It took longer and [required] more repeated testing to get into that knowing state [with the computer reading, but] eventually the people who did it on the computer caught up with the people who [were reading] on paper.”
The thought is that spatial context is very valuable in helping us to remember things. We recall where places are physically located based on landmarks. Though it may seem hard to believe it can be that significant a factor, we are better able remember information because we have a sense of where it appeared on a page. E-books don’t have that sort of physical context.
In addition, apparently size matters as well.
“He says that studies show that smaller screens also make material less memorable. “The bigger the screen, the more people can remember and the smaller, the less they can remember,” he says. “The most dramatic example is reading from mobile phones. [You] lose almost all context.”
Based on these findings I wondered if the arts might actually seem less relevant if digital media was the only way to access it. While a performance obviously loses its impact when it is not seen live, it may quite literally be less memorable when viewed on a smaller screen as well.
I would be interested to learn if there are studies comparing the experiences of people who watched a movie in a theatre vs. on a television vs. a small screen. (I am sure movies watched on airplane seatback screens will be memorable or forgettable due to myriad factors other than screen size 😉 )
Will movies seen on a very small screen be less memorable because the distances between people and things are so compacted? Desperate lunges to save someone may make less of an impression when reduced to fractions of an inch. Panoramic shots of gorgeous landscapes may pass by unnoticed in small scale.
Digital media may increase your reach by giving you access to a larger distribution channel, but if the scale makes it difficult to distinguish your product from thousands of others, you may have to question its worth.
You may basically be in the position you are now with YouTube where everyone posts something in the hopes it goes viral. I am sure YouTube won’t always be the standard, but if you can use it to test things now. Watch a video on the largest computer screen you can find and then watch the same one on a cell phone screen and judge the effectiveness. Better yet, watch the smaller version first and then watch the larger and see how much you may have missed just in terms of emotional expression.