Back in 2006 I was pondering the situation where people came up to me at a performance and asked, “Why Didn’t You Advertise This?”
Now given I get this comment most from people who have attended the event for which they are bemoaning the lack of advertising, obviously something worked to get them in the door.
Often they did see/hear an ad or a story or heard about the show from a friend. The problem they have is that they learned about the show close to performance time and had such a great experience, they are concerned that having almost missed it, they will lose out on something equally great in the future.
I made this post 6 years ago so my marketing mix has changed a bit from the one I describe, but many aspects still remain the same, including the fact I get the same question.
What is interesting to me as I think about this phenomenon is that while something we did was clearly effective at getting them into the theatre, some people have an expectation that they will hear about performances from a very specific source, often print media.
I would be curious to know what others do when faced with this situation.