I saw a tweet today that immediately struck me as using a great approach for getting people to see a connection between their interests and the role of an arts organization in their community.
Do you see lots of great projects on Pinterest, but are a little nervous to try them yourself? Learn how with us! http://t.co/On6BD2u0Wg
— Appel Farm (@AppelFarm) March 3, 2015
Full Disclosure: I worked for Appel Farm for a few years.
It is just a simple identification of an area that people in the community would have a strong interest in and positioning a program to meet that interest.
If you are familiar with Trevor O’Donnell’s repeated refrain that arts marketing needs to be focused on the audience and not be about how great the arts organization is, this is a good example of how to do it.
These classes are the type of instruction they already offer, but they couched it in terms that appeal to a passion people have. I don’t visit Pinterest and it excited me even before I thought about it as something I could mention on this blog.