When is the right time to pull the plug on a radio program? When is a good thing, too much of a good thing? If one show goes away, do we revert to format (DJ and great tunes) or do we plug in another program…locally produced or off the shelf from one of the big distributors. National or local, brand new or long in tooth, the answer lies with square one, adequate concept development. If we apply start-up program criteria to existing programs or those we want to acquire, we end up with the same result – relevancy.
“The Tweaker”
I had a friend years ago that hired a decorator to come in and arrange his living room furniture. Mind you, nothing new was purchased, the consultant just re-arranged the room with the same pieces of furniture and accessories. Surprisingly, it actually looked really good. I was astounded, as was he. All this familiar stuff was pulled from the room and re-assembled in a way that looked completely new. Vision. Steve Jobs did that with technology. If you haven’t seen the recent Malcolm Gladwell piece on Steve Jobs “real genius,” it’s worth … Continue Reading